{"id":5034,"date":"2020-10-26T00:00:00","date_gmt":"2020-10-25T22:00:00","guid":{"rendered":"https:\/\/preweb.artyplan.com\/sin-categorizar\/lones-publicitaries-realment-efectives\/"},"modified":"2025-09-07T16:08:28","modified_gmt":"2025-09-07T14:08:28","slug":"lones-publicitaries-realment-efectives","status":"publish","type":"post","link":"https:\/\/artyplan.com\/ca\/blog\/lones-publicitaries-realment-efectives\/","title":{"rendered":"Les lones publicit\u00e0ries, realment s\u00f3n efectives?"},"content":{"rendered":"<p>Un dels suports de comunicaci\u00f3 que ens permeten treure missatges de marca als carrers s\u00f3n les <strong>lones publicit\u00e0ries<\/strong>. La seva pres\u00e8ncia, especialment en els cartells de grans dimensions, es converteix en un impacte assegurat pels vianants i els conductors.<\/p>\n<p>Segur que tens l&#8217;experi\u00e8ncia personal de passar habitualment per una zona de la teva ciutat i, de sobte, un cert dia haver vist una gran pancarta publicit\u00e0ria en un dels seus edificis estrat\u00e8gics. A partir de llavors, sempre que passes per all\u00e0, conscientment o no,\u00a0 mires aquest reclam comercial. Ara b\u00e9, en termes d&#8217;efic\u00e0cia per al m\u00e0rqueting, <strong>s\u00f3n una bona inversi\u00f3?<\/strong><\/p>\n<h2>Efectivitat de les pancartes publicit\u00e0ries en la publicitat exterior<\/h2>\n<p>Coneixes els avantatges que t&#8217;ofereix aquest suport publicitari? Es tracta, en tots ells, d&#8217;aspectes estrat\u00e8gics que has d&#8217;intentar potenciar i aprofitar per a llan\u00e7ar els teus missatges al mercat. Aquests s\u00f3n els principals <strong>fonaments de l&#8217;efectivitat de les pancartes publicit\u00e0ries<\/strong> en la publicitat exterior:<\/p>\n<h3><strong>Segmentaci\u00f3 excel\u00b7lent<\/strong><\/h3>\n<p>No sols et permeten triar la ciutat o ciutats adequades; tamb\u00e9, dins d&#8217;elles, llocs i ubicacions estrat\u00e8gics en funci\u00f3 de les caracter\u00edstiques del teu p\u00fablic objectiu.<\/p>\n<h3><strong>Notorietat<\/strong><\/h3>\n<p>Qualsevol missatge, imatge o il\u00b7lustraci\u00f3 mostrada en gran format \u00e9s un clam d&#8217;atenci\u00f3 irresistible. Si el treball creatiu s&#8217;ha realitzat correctament, l&#8217;anunci despertar\u00e0 l&#8217;inter\u00e8s\u00a0i ens transmetr\u00e0 els arguments, els factors d&#8217;influx subconscient i les emocions definides. En termes de disseny i dimensi\u00f3, pocs suports hi ha m\u00e9s vistosos que una enorme lona publicit\u00e0ria.<\/p>\n<h3><strong>Espectacularitat<\/strong><\/h3>\n<p>Sovint, els creatius publicitaris han d&#8217;espr\u00e9mer la seva creativitat per a adaptar-se a formats de grand\u00e0ria m\u00ednima. I, veritablement, poden lluir-se molt\u00edssim m\u00e9s quan treballen sobre un suport de dimensions tan generoses. Els resultats de disseny i creaci\u00f3 s\u00f3n, en tot cas, monumentals. A m\u00e9s, \u00e9s possible realitzar formats geom\u00e8trics diferents i jugar amb els colors amb absoluta efic\u00e0cia.<\/p>\n<h3><strong>Perman\u00e8ncia<\/strong><\/h3>\n<p>Les actuals tecnologies d&#8217;impressi\u00f3 de <a href=\"http:\/\/artyplan.com\/ca\/productes-impressio\/serveis-dimpressio-de-gran-format\/lones\/\" target=\"_blank\" rel=\"noopener\">lones o pancartes publicit\u00e0ries<\/a> garanteixen una prolongada durabilitat i resist\u00e8ncia, fins i tot quan es col\u00b7loquen a l\u2019aire lliure. Per aix\u00f2, pots mantenir-les durant molt de temps i aconseguir dues valuoses claus d&#8217;efectivitat: amortitzar la inversi\u00f3 i incrementar els impactes en el\u00a0teu p\u00fablic objectiu.<\/p>\n<h3><strong>Originalitat<\/strong><\/h3>\n<p>\u00c9s un dels pocs suports publicitaris que encara no estan saturats. Per les seves caracter\u00edstiques, continua sent infreq\u00fcent veure-les en la majoria de les ciutats. Aix\u00f2 el converteix en un factor addicional que millora el seu rendiment.<\/p>\n<p>Vols <strong>treure-li el m\u00e0xim partit a la teva publicitat<\/strong>? Aposta per les lones publicit\u00e0ries i, aix\u00f2 s\u00ed, encarrega la seva creaci\u00f3 i disseny a professionals experts i amb talent.\u00a0 Recorda que, la qualitat \u00e9s un factor importat en la impressi\u00f3 de gran format: posa&#8217;t en contacte amb especialistes altament qualificats. En el gran format, la qualitat visual multiplica el resultat molt positivament.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un dels suports de comunicaci\u00f3 que ens permeten treure missatges de marca als carrers s\u00f3n les lones publicit\u00e0ries. La seva pres\u00e8ncia, especialment en els cartells de grans dimensions, es converteix en un impacte assegurat pels vianants i els conductors. Segur que tens l&#8217;experi\u00e8ncia personal de passar habitualment per una zona de la teva ciutat i, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoritzar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S\u00f3n efectives les lones publicit\u00e0ries? | Artyplan<\/title>\n<meta name=\"description\" content=\"Creus que les lones publici\u00e0ries s\u00f3n efectives per a la publicitat exterior? 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