{"id":5056,"date":"2020-12-21T00:00:00","date_gmt":"2020-12-20T22:00:00","guid":{"rendered":"https:\/\/preweb.artyplan.com\/sin-categorizar\/impressio-punt-de-venda\/"},"modified":"2026-01-30T11:29:30","modified_gmt":"2026-01-30T09:29:30","slug":"impressio-punt-de-venda","status":"publish","type":"post","link":"https:\/\/artyplan.com\/ca\/blog\/impressio-punt-de-venda\/","title":{"rendered":"Impresi\u00f3n en el punto de venta: imagen gr\u00e1fica efectiva"},"content":{"rendered":"

Molts negocis, especialment els establiments comercials<\/strong>, valoren cada cop m\u00e9s la\u00a0impressi\u00f3 en el punt de venda<\/a><\/strong>, la qual est\u00e0 reflectida en molts suports\u00a0<\/strong>que intenten fer que un producte sigui m\u00e9s visible.<\/p>\n

Quins s\u00f3n els suports i com ha de ser la comunicaci\u00f3 gr\u00e0fica d\u2019una botiga? A continuaci\u00f3 els analitzem per tu.<\/p>\n

Els suports i la comunicaci\u00f3 gr\u00e0fica que pot tenir un punt de venda<\/h2>\n

En primer lloc, hem de comentar que els materials de publicitat utilitzats<\/strong> en l’establiment es classifiquen, segons:<\/p>\n

    \n
  1. La ubicaci\u00f3<\/strong> de la mercaderia.<\/li>\n
  2. El temps<\/strong> que estar\u00e0 exposada.<\/li>\n
  3. Els components<\/strong> afegits.<\/li>\n
  4. La\u00a0 forma <\/strong>o la funci\u00f3<\/strong> dels productes que s’exposaran.<\/li>\n<\/ol>\n

    La majoria dels suports i la comunicaci\u00f3 gr\u00e0fica sol estar als interiors, sobretot per ser contemplats des de dintre i no des de fora. A continuaci\u00f3 us detallem els alguns suports en el punt de venda, la comunicaci\u00f3 m\u00e9s habitual i alguns tips<\/strong> destacats.<\/p>\n

    G\u00f3ndoles<\/h3>\n

    S\u00f3n mobles que\u00a0formen part del passad\u00eds de la botiga<\/strong>. Encara que cada vegada s\u2019aposti per models m\u00e9s innovadors, la impressi\u00f3 gr\u00e0fica \u00e9s vital per delimitar els productes i anunciar la secci\u00f3 en la qual estem.<\/p>\n

    Cap\u00e7aleres<\/h3>\n

    Les cap\u00e7aleres, col\u00b7locades al final de les g\u00f3ndoles i en l’encreuament dels passadissos, <\/strong>s\u00f3n l’opci\u00f3 m\u00e9s destacada per destacar un producte.<\/p>\n

    La comunicaci\u00f3 gr\u00e0fica<\/strong> ha de ser potent, molt vistosa<\/strong>, perqu\u00e8 els clients vegin el teu producte i aix\u00ed complir els objectius pels quals va ser instal\u00b7lada la cap\u00e7alera.<\/p>\n

    Expositors murals amb el disseny de corporis<\/p>\n

    El m\u00e9s destacat d’aquesta topologia \u00e9s el missatge o la publicitat<\/strong> que anuncien. A m\u00e9s, es fabriquen de manera espec\u00edfica, adaptant-se als requisits de cada client. Aquests poden portar lletres corporatives per ressaltar, m\u00e9s l’expositor.<\/p>\n

    Recipients especials<\/h3>\n

    S\u00f3n atractius perqu\u00e8 funcionen com un contenidor publicitari<\/strong>. S\u00f3n plataformes molt visibles, m\u00e9s utilitzades per productes petits, els quals no\u00a0s\u00f3n\u00a0perceptibles i destaquen en la part superior sobretot, la imatge del producte o en les caracter\u00edstiques d’aquest.<\/p>\n

    Impressi\u00f3 de vinils pel terra<\/p>\n

    No nom\u00e9s funcionen per a marcar direccions, sin\u00f3 tamb\u00e9 per a donar a con\u00e8ixer la ubicaci\u00f3 de les<\/strong> promocions o\u00a0<\/strong>informar els\u00a0clients d’un producte concret. No s’embruten, s\u00f3n d’una alta qualitat i,\u00a0per descomptat, el seu disseny ser\u00e0 la clau per cridar l’atenci\u00f3 dels consumidors.<\/p>\n

    Illes<\/h3>\n

    Finalment, acabem amb les famoses illes: s\u00f3n uns estands<\/em><\/strong> que es col\u00b7loquen a la part central dels passadissos<\/strong> i per on hi ha un gran tr\u00e0nsit de clients.<\/p>\n

    La\u00a0impressi\u00f3 en el punt de venda<\/strong>, especialment en diversos suports, \u00e9s la clau per augmentar els ingressos del teu establiment.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Molts negocis, especialment els establiments comercials, valoren cada cop m\u00e9s la\u00a0impressi\u00f3 en el punt de venda, la qual est\u00e0 reflectida en molts suports\u00a0que intenten fer que un producte sigui m\u00e9s visible. Quins s\u00f3n els suports i com ha de ser la comunicaci\u00f3 gr\u00e0fica d\u2019una botiga? A continuaci\u00f3 els analitzem per tu. Els suports i la […]<\/p>\n","protected":false},"author":3,"featured_media":6941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,1],"tags":[],"class_list":["post-5056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-ca","category-sense-categoritzar"],"yoast_head":"\nImpresi\u00f3n en el punto de venta: imagen gr\u00e1fica efectiva<\/title>\n<meta name=\"description\" content=\"La impresi\u00f3 en el punt de venda es clau per augmentar les vendes, per aix\u00f2, \u00e9s necessari comptar amb una excel\u00b7lent impressi\u00f3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artyplan.com\/ca\/blog\/impressio-punt-de-venda\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" 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