{"id":5219,"date":"2021-11-17T00:00:00","date_gmt":"2021-11-16T22:00:00","guid":{"rendered":"https:\/\/preweb.artyplan.com\/sin-categorizar\/impressio-delements-del-pdv-ecologics-nova-tendencia-de-marqueting\/"},"modified":"2026-01-30T11:08:35","modified_gmt":"2026-01-30T09:08:35","slug":"impressio-delements-del-pdv-ecologics-nova-tendencia-de-marqueting","status":"publish","type":"post","link":"https:\/\/artyplan.com\/ca\/blog\/impressio-delements-del-pdv-ecologics-nova-tendencia-de-marqueting\/","title":{"rendered":"PDV ecol\u00f2gic: impressi\u00f3 i nova tend\u00e8ncia de m\u00e0rqueting"},"content":{"rendered":"

La\u00a0impressi\u00f3 d\u2019elements del PDV ecol\u00f2gics <\/strong>s\u2019ha convertit en una tend\u00e8ncia consolidada. Sabies que la publicitat en el lloc de venda \u00e9s fonamental per incentivar la comercialitzaci\u00f3 en els comer\u00e7os?<\/p>\n

A vegades, les compres per impuls s\u00f3n activades per aquests elements publicitaris. A m\u00e9s a m\u00e9s de la creativitat i el disseny, el format, la ubicaci\u00f3, el preu o el producte promocionat condiciones les reaccions del p\u00fablic.<\/p>\n

Actualment, la tend\u00e8ncia ecol\u00f2gica es t\u00e9 cada vegada m\u00e9s en compte. I en el moment en qu\u00e8 les empreses utilitzen materials sostenibles per les seves accions al PDV, s\u2019associen a aquest comprom\u00eds i s\u00f3n m\u00e9s valorades pels seus clients.<\/p>\n

Elements de PDV existents<\/strong><\/h2>\n

El cat\u00e0leg de refer\u00e8ncies i formats per a la publicitat al punt de venda <\/strong>s\u00f3n varis i existeixen multituds de possibilitats que es desenvolupen de manera sostenible. Els elements m\u00e9s emprats en el punt de venda s\u00f3n:<\/p>\n

    \n
  1. Expositors: amb la finalitat de promoure les vendes mitjan\u00e7ant accions de m\u00e0rqueting.<\/li>\n
  2. Cubs: una de les solucions expositives m\u00e9s demanades. El seu alt impacte visual i la seva adaptabilitat a usos i contextos diversos el converteixen en un aliat indispensable d\u2019una campanya promocional.<\/li>\n
  3. Cap\u00e7aleres de g\u00f3ndola: \u00e9s el punt de m\u00e0xima comunicaci\u00f3 amb el client dins del PDV, amb dos objectius el de promoure les vendes i obtenir un benefici mutu.<\/li>\n
  4. Caixes i box pallets: expositor de productes que permeti paletitzar o emmagatzemar una mercaderia a la vegada que serveix com a expositor comercial.<\/li>\n
  5. Estands: <\/em>cont\u00e9 el producte, a la vegada que l\u2019exhibeix de forma atractiva.<\/li>\n
  6. Cartells penjants: senyalitzaci\u00f3 disponible en diferents materials i que pot instal\u00b7lar-se d\u2019un cant\u00f3 a un altre de la botiga.<\/li>\n
  7. Displays: <\/em>serveixen per destacar una marca, \u00e9s un m\u00e8tode de publicitat cl\u00e0ssic, per\u00f2 efectiu, ja que amb mitjans quasi limitats s\u2019aconsegueix un impacte molt positiu de perdurabilitat al consumidor.<\/li>\n
  8. T\u00f2tems: expositor amb estructura allargada i vertical.<\/li>\n<\/ol>\n

    Els elements de PDV i la seva versi\u00f3 ecol\u00f2gica <\/strong><\/h3>\n

    La creixent sensibilitzaci\u00f3 social i empresarial amb la cura del medi ambient ha perm\u00e8s obtenir nous enfocaments, materials i processos que afavoreixen la impressi\u00f3 d’elements PDV sostenibles<\/strong>.<\/p>\n

    El cart\u00f3 ha substitu\u00eft al pl\u00e0stic i a altres materials similars a l’hora de crear aquests reclams publicitaris. I no nom\u00e9s aix\u00f2, moltes empreses fan un pas m\u00e9s i utilitzen cartons elaborats amb material reciclats <\/strong>o amb component innovadors, com \u00a0la canya de sucre o la patata<\/strong>.<\/p>\n

    En una altra l\u00ednia d\u2019actuaci\u00f3, no tan id\u00f2nia, per\u00f2 tamb\u00e9 positiva, \u00e9s la d’escollir pl\u00e0stics reciclats que es degraden<\/strong>\u00a0amb facilitat o que poden ser reaprofitats amb posterioritat despr\u00e9s d\u2019haver-los dipositat en un contenidor ecol\u00f2gic.<\/p>\n

    Sempre que puguis escollir, considera que el cart\u00f3 \u00e9s l\u2019opci\u00f3 m\u00e9s sostenible i aposta per ell. Tant la teva marca com el teu planeta sortiran guanyant.<\/p>\n

    Per qu\u00e8 has d\u2019apostar pels elements de PDV ecol\u00f2gics?<\/strong><\/h2>\n

    Avui en dia has d\u2019escollir si o si la impressi\u00f3 d\u2019elements de PDV sostenibles. <\/strong>La seva import\u00e0ncia comercial en el lloc de venda \u00e9s inq\u00fcestionable. I com qualsevol suport de publicitat, projecta una imatge de marca emocional i favorable en els seus destinataris.<\/p>\n

    Tingues present que la consci\u00e8ncia ecol\u00f2gica \u00e9s compartida per la majoria dels ciutadans. Si els suports publicitaris que presentes no donen suport a aquests valors sostenibles, crear\u00e0s un distanciament amb el teu p\u00fablic. I al contrari, quan els materials del PDV estiguin fets amb cart\u00f3 o de manera sostenible, els destinataris connectaran positivament amb el teu negoci<\/strong>.<\/p>\n

    A m\u00e9s de ser reconeguda com una empresa compromesa amb el medi ambient i activa contra l\u2019escassetat dels recursos naturals, existeixen altres raons valuoses per escollir les impressions i els materials sostenibles.<\/p>\n

    L\u2019\u00fas del cart\u00f3, per exemple, ofereix m\u00e0xima versatilitat i possibilitats: <\/strong>un material lleuger, plegable i m\u00e9s f\u00e0cil de transportar. Aquests suports tamb\u00e9 s\u00f3n m\u00e9s econ\u00f2mics, el que converteix aquest element com una alternativa m\u00e9s que interessant.<\/p>\n

    En qualsevol cas, per imatge, coher\u00e8ncia, comprom\u00eds ambiental, versatilitat i estalvi, la conscienciaci\u00f3 ecol\u00f2gica en el PDV \u00e9s una elecci\u00f3 irrenunciable per l\u2019empresa.<\/p>\n

    Artyplan, especialistes al teu servei<\/strong><\/h2>\n

    Arribats a aquest punt, segur que est\u00e0s m\u00e9s decidit apostar per l\u2019elaboraci\u00f3 ecol\u00f2gica en el PDV, encara que es tracti d\u2019un camp novadors i amb abundants matisos t\u00e8cnics.<\/p>\n

    Per aix\u00f2 necessites ser assessorat per experts<\/strong> que coneixen les diferents alternatives i vetllen pels teus interessos. A Artyplan comptem amb una gran experi\u00e8ncia en la innovaci\u00f3 tecnol\u00f2gica per a imprimir.<\/p>\n

    Deixa que els nostres professionals t\u2019ajudin a prendre les millors decisions en la impressi\u00f3 d\u2019elements PDV ecol\u00f2gics<\/a><\/strong>\u00a0per la teva marca. Contacta amb nosaltres! A Artyplan<\/a><\/u> ens comprometem amb el planeta i amb tu.<\/p>\n","protected":false},"excerpt":{"rendered":"

    La\u00a0impressi\u00f3 d\u2019elements del PDV ecol\u00f2gics s\u2019ha convertit en una tend\u00e8ncia consolidada. Sabies que la publicitat en el lloc de venda \u00e9s fonamental per incentivar la comercialitzaci\u00f3 en els comer\u00e7os? A vegades, les compres per impuls s\u00f3n activades per aquests elements publicitaris. A m\u00e9s a m\u00e9s de la creativitat i el disseny, el format, la ubicaci\u00f3, […]<\/p>\n","protected":false},"author":3,"featured_media":5218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,54,1],"tags":[],"class_list":["post-5219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecologic-ca","category-noticies-ca","category-sense-categoritzar"],"yoast_head":"\nPDV ecol\u00f2gic: impressi\u00f3 i nova tend\u00e8ncia de m\u00e0rqueting<\/title>\n<meta name=\"description\" content=\"La impressi\u00f3 d'elements PDV ecol\u00f2gics s'ha convertit en una necessitat de m\u00e0rqueting irrenunciable. 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