{"id":5225,"date":"2021-12-03T00:00:00","date_gmt":"2021-12-02T22:00:00","guid":{"rendered":"https:\/\/preweb.artyplan.com\/sin-categorizar\/impressio-packaging-promocional-quins-aspectes-sha-de-tenir-en-compta-per-impulsar-les-vendes\/"},"modified":"2026-01-30T13:50:06","modified_gmt":"2026-01-30T11:50:06","slug":"impressio-packaging-promocional-quins-aspectes-sha-de-tenir-en-compta-per-impulsar-les-vendes","status":"publish","type":"post","link":"https:\/\/artyplan.com\/ca\/blog\/impressio-packaging-promocional-quins-aspectes-sha-de-tenir-en-compta-per-impulsar-les-vendes\/","title":{"rendered":"Impressi\u00f3 de packaging promocional: claus per impulsar vendes"},"content":{"rendered":"<p>La\u00a0<strong>impressi\u00f3 de\u00a0<em>packaging\u00a0<\/em>promocional\u00a0<\/strong>t\u00e9 una import\u00e0ncia crucial en la decisi\u00f3 de compra del client final. Ofereix al consumidor una primera idea del producte. De fet, segons alguns estudis, un ter\u00e7 de les <strong>decisions de compra es basen en l\u2019empaquetatge. \u00a0<\/strong>El color, la mida, el disseny i el contingut, juntament amb la innovaci\u00f3 i la sostenibilitat, s\u00f3n elements claus per l\u2019\u00e8xit, i desenvolupen un paper fonamental a l\u2019hora de captar l\u2019atenci\u00f3 de l\u2019usuari.<\/p>\n<p>I \u00e9s que, des d\u2019una perspectiva de\u00a0<strong><em>marketing<\/em> i<em> branding<\/em><\/strong>, l\u2019empaquetatge \u00e9s un vehicle per la comunicaci\u00f3 de la marca. \u00c9s la representaci\u00f3 dels valors del fabricant, i el reflex dels elements que el client obtindr\u00e0 al comprar un determinat producte. Quan en l\u2019estanteria d\u2019un establiment est\u00e0 ple d\u2019opcions similars de diferents marques, la imatge exterior pot representar un triomf o el frac\u00e0s en vendes. Per aix\u00f2 \u00e9s importat estudiar amb \u00a0detall el teu <strong><em>buyer persona<\/em><\/strong>, con\u00e8ixer les seves inquietuds i elaborar un <em>packaging<\/em> que s\u2019aline\u00ef als seus desitjos i aspiracions amb la imatge de marca que es vol potenciar.<\/p>\n<h2>Quins aspectes has de tenir en compte a l\u2019hora de dissenyar un <em>packaging\u00a0<\/em>promocional?<\/h2>\n<p>A m\u00e9s a m\u00e9s d\u2019una s\u00e8rie de dades informatives, s\u2019ha de tenir en compte una s\u00e8rie d\u2019aspectes legals. No has d\u2019oblidar incloure <strong>el codi de barres, els ingredients o materials <\/strong>que s\u2019han utilitzat per a l\u2019elaboraci\u00f3 de producte, la data de caducitat o recomanacions d\u2019\u00fas. Per\u00f2 hi ha m\u00e9s consideracions a l\u2019hora de dissenyar.<\/p>\n<h3><strong>Canal de vendes<\/strong><\/h3>\n<p>Comprendre el teu canal de vendre t&#8217;ajudar\u00e0 a crear l&#8217;empaquetament perfecte respecte a les caracter\u00edstiques d&#8217;enviament, l&#8217;espai d&#8217;emmagatzemat, la integritat estructura, la seguretat i el cost. Per exemple, far\u00e0s la venda directament a la botiga o far\u00e0s la venda per Internet i enviar\u00e0s els productes per correu?<\/p>\n<h3><strong>Material<\/strong><\/h3>\n<p>El material influeix en el preu, el disseny i tamb\u00e9 la filosofia i valors que transmets. Per exemple, el \u00a0<strong><em>packaging<\/em>\u00a0reciclat t\u00e9 un \u00fas creixent. <\/strong>L&#8217;elecci\u00f3\u00a0del material correcte ha de tenir en compte tamb\u00e9 la seguretat i la resist\u00e8ncia.<\/p>\n<h3><strong>Disseny<\/strong><\/h3>\n<p>L\u2019est\u00e8tica \u00e9s un factor determinant en la <strong>impressi\u00f3 de\u00a0<em>packaging\u00a0<\/em>per a promocionar<\/strong> i vendre. En aquest cas, influeix el color, la tipografia que utilitzes i el disseny gr\u00e0fic que inclous. El color de l\u2019env\u00e0s \u00e9s el primer element que crida l\u2019atenci\u00f3 del consumidor; de fet, alguns estudis posen en manifest que entre un 62% i un 90% de la valoraci\u00f3 i avaluaci\u00f3 d\u2019un producte per part dels consumidors es basa solament en la seva gamma crom\u00e0tica. La brillantor, el tacte, la mida o el pes tamb\u00e9 s\u00f3n q\u00fcestions a considerar.<\/p>\n<h2><strong>La import\u00e0ncia de la durabilitat del material:\u00a0<em>packaging\u00a0<\/em>primari i secundari<\/strong><\/h2>\n<p>A l\u2019hora de dur a terme la\u00a0<strong>creaci\u00f3 de\u00a0<em>packaging\u00a0<\/em>promocional<\/strong>,<strong>\u00a0<\/strong>altres factors decisius s\u00f3n la durabilitat de l\u2019env\u00e0s. En aquest sentit, no \u00e9s el mateix el disseny del <strong><em>packaging primari\u00a0<\/em><\/strong>\u2014aquell que est\u00e0 en contacte directe amb el producte\u2014 que el del\u00a0<strong><em>packaging secundari<\/em><\/strong>.<strong><em>\u00a0<\/em><\/strong>Aquest \u00faltim \u00e9s el que \u00a0cobreix a l&#8217;embolcall primari, i normalment ha de ser m\u00e9s resistent i segur. La ra\u00f3 \u00e9s que, habitualment, \u00e9s el que s\u2019exposa els elements i a la manipulaci\u00f3 quan envies els productes tant a altres llocs f\u00edsics com per correu al client final.<\/p>\n<h2><strong>Artyplan, assessorament professional<\/strong><\/h2>\n<p>A\u00a0Artyplan\u00a0podem oferir-te assessorament professional a l\u2019hora de dissenyar un \u00a0<em>packaging\u00a0<\/em>que impulsi la venda dels teus productes. A m\u00e9s a m\u00e9s del nostre comprom\u00eds social i mediambiental, comptem amb un equip d\u2019experts que poden executar un projecte a mesura que t\u2019ajudi a millorar els resultats de la teva comercialitzaci\u00f3. Els nostres signes d\u2019identitat s\u00f3n la <strong>creaci\u00f3, innovaci\u00f3 i sostenibilitat <\/strong>a l\u2019hora de dur a terme \u00a0la\u00a0<a href=\"http:\/\/artyplan.com\/ca\/productes-impressio\/packaging\/packaging-promocional\/\"><strong>impressi\u00f3 de\u00a0<em>packaging\u00a0<\/em>promocional<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La\u00a0impressi\u00f3 de\u00a0packaging\u00a0promocional\u00a0t\u00e9 una import\u00e0ncia crucial en la decisi\u00f3 de compra del client final. Ofereix al consumidor una primera idea del producte. De fet, segons alguns estudis, un ter\u00e7 de les decisions de compra es basen en l\u2019empaquetatge. \u00a0El color, la mida, el disseny i el contingut, juntament amb la innovaci\u00f3 i la sostenibilitat, s\u00f3n elements [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,1],"tags":[],"class_list":["post-5225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-ca","category-sense-categoritzar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impressi\u00f3 de packaging promocional: claus per impulsar vendes<\/title>\n<meta name=\"description\" content=\"La impressi\u00f3 de packaging \u00e9s una q\u00fcesti\u00f3 clau a l&#039;hora de transmetre una imatge de 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