{"id":5228,"date":"2021-12-13T00:00:00","date_gmt":"2021-12-12T22:00:00","guid":{"rendered":"https:\/\/preweb.artyplan.com\/sin-categorizar\/escollir-tipografia-projecte-grafic\/"},"modified":"2025-09-07T16:10:16","modified_gmt":"2025-09-07T14:10:16","slug":"escollir-tipografia-projecte-grafic","status":"publish","type":"post","link":"https:\/\/artyplan.com\/ca\/blog\/escollir-tipografia-projecte-grafic\/","title":{"rendered":"La tipografia: Com escollir-la?"},"content":{"rendered":"<p>En disseny gr\u00e0fic triar la tipografia id\u00f2nia t\u00e9 la mateixa import\u00e0ncia que triar els colors, les imatges o el format d&#8217;un treball gr\u00e0fic.<\/p>\n<p>L&#8217;elecci\u00f3 d&#8217;una tipografia o una altra ha d&#8217;estar basada en criteris est\u00e8tics i funcionals i adequada al contingut i prop\u00f2sit general de cada projecte gr\u00e0fic. Triar\u00a0una tipografia o l&#8217;altra\u00a0canviar\u00e0 completament l&#8217;aspecte i resultat final dels teus dissenys, per aquesta ra\u00f3 no haur\u00e0s de triar una tipografia guiant-te \u00fanicament pels teus gustos personals. En aquest post et donem pautes perqu\u00e8 puguis triar correctament\u00a0la fam\u00edlia tipogr\u00e0fica\u00a0que millor s&#8217;adapti a cadascun dels teus dissenys gr\u00e0fics.<\/p>\n<h2>Qu\u00e8 \u00e9s una tipografia?<\/h2>\n<p>La paraula tipografia prov\u00e9 de dos termes grecs: &#8220;<em>typos<\/em>&#8221; que significa cop, marca o forma, i &#8220;<em>graphia<\/em>&#8221; que significa qualitat d&#8217;escriure.<br \/>\nPodem definir la tipografia com &#8220;l&#8217;art de dissenyar les lletres&#8221;. Es denomina aix\u00ed a la disciplina que estudia la representaci\u00f3 gr\u00e0fica de les lletres perqu\u00e8 el llenguatge escrit sigui efectiu.<br \/>\nAl mateix temps, denominem tamb\u00e9 tipografia a l&#8217;escriptura amb un conjunt de car\u00e0cters alfanum\u00e8rics, elaborats pr\u00e8viament i que compten amb un estil i una s\u00e8rie de caracter\u00edstiques en com\u00fa.<\/p>\n<h3>Tipus de Tipografies<\/h3>\n<p>Sense aprofundir massa dins de cada categoria de tipografies, podem classificar a les fonts tipogr\u00e0fiques per la seva morfologia en 4 grans grups:<\/p>\n<ul>\n<li>Amb serifa(romanes)<\/li>\n<li>Sense serifa(pal sec)<\/li>\n<li>Cursives (manuscrites)<\/li>\n<li>Decoratives (exposici\u00f3)<\/li>\n<\/ul>\n<p>En el seg\u00fcent article sobre <em><a href=\"http:\/\/artyplan.com\/ca\/noticies\/tipografia-en-les-arts-grafiques\/\" target=\"_blank\" rel=\"noopener\">tipografies en les arts gr\u00e0fiques<\/a><\/em> aprofundim sobre els diferents tipus i caracter\u00edstiques.<\/p>\n<h2>Aspectes a considerar a l&#8217;hora de triar una tipografia<\/h2>\n<p>La tipografia ajuda a comunicar les imatges que desitgem refor\u00e7ant el disseny d&#8217;un fullet o un cartell ajudant a millorar la llegibilitat. Per aquest motiu s&#8217;ha de tenir en compte:<\/p>\n<ul>\n<li><strong>L&#8217;audi\u00e8ncia:<\/strong> la lletra tipogr\u00e0fica i el disseny ha de ser conforme al p\u00fablic que es vulgui arribar, no \u00e9s el mateix triar una tipografia per a nens que per a adults.<\/li>\n<li><strong>El tipus de text:<\/strong> aquest ha d&#8217;estar d&#8217;acord amb el missatge a comunicar, pot variar segons si aquest \u00e9s informatiu, promocional, educatiu&#8230;<\/li>\n<li><strong>L&#8217;extensi\u00f3 del text:<\/strong> en texts molt llargs \u00e9s recomanable emprar tipografies que no cansin el lector.<\/li>\n<\/ul>\n<h2>Qu\u00e8 tenir en compte en triar\u00a0una fam\u00edlia tipogr\u00e0fica?<\/h2>\n<p>En decidir quines fonts usar, menys, \u00e9s m\u00e9s. Per a ajudar a una millor lectura del projecte \u00e9s recomanable limitar l&#8217;\u00fas d&#8217;una o dues fonts. A continuaci\u00f3, us especifiquem alguns aspectes per a triar la tipografia m\u00e9s adequada per al vostre projecte.<\/p>\n<ul>\n<li><strong>Relacionar grand\u00e0ria de lletra, ample de columna i interlineat.<\/strong> Una grand\u00e0ria entre 8 i 11 punts i una longitud de l\u00ednia entre 60 i 65 car\u00e0cters \u00e9s ideal per a una bona llegibilitat dels texts. S&#8217;ha de tenir en compte que si varia una de les tres coses s&#8217;haur\u00e0 d&#8217;adaptar les altres dues perqu\u00e8 la proporci\u00f3 sigui sempre l&#8217;adequada i no cansar el lector.<\/li>\n<li><strong>Contrastar el color entre les lletres i el fons.<\/strong> La millor combinaci\u00f3 quant a llegibilitat \u00e9s el text negre sobre fons blanc. Si s&#8217;utilitzen altres fons, el text negre pot llegir-se amb una grand\u00e0ria gran des de lluny. En canvi, si el text \u00e9s d&#8217;un altre color, millor realitzar textos curts amb tipografies molt llegibles i en una grand\u00e0ria major i m\u00e9s gruixut.<\/li>\n<li><strong>No combinar m\u00e9s de dues fam\u00edlies tipogr\u00e0fiques.<\/strong> Tipografies molt diferents i ben combinades poden generar contrast, dissenys atractius i din\u00e0mics. Usar moltes fam\u00edlies tipogr\u00e0fiques en un mateix treball pot generar confusi\u00f3 i desordre.<\/li>\n<\/ul>\n<h2>Artyplan\u00a0t&#8217;ajudem a crear el teu projecte com te l&#8217;has imaginat<\/h2>\n<p>L&#8217;equip del <a href=\"http:\/\/artyplan.com\/ca\/serveis\/centre-atencio-al-client\/\" target=\"_blank\" rel=\"noopener\">centre d&#8217;atenci\u00f3 al client<\/a> s\u00f3n professionals en impressi\u00f3 pel que us podran aconsellar sobre quina \u00e9s la millor tipografia per a cada projecte perqu\u00e8 aquesta sigui llegible per al vostre p\u00fablic objectiu i transmeti el missatge que volem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En disseny gr\u00e0fic triar la tipografia id\u00f2nia t\u00e9 la mateixa import\u00e0ncia que triar els colors, les imatges o el format d&#8217;un treball gr\u00e0fic. L&#8217;elecci\u00f3 d&#8217;una tipografia o una altra ha d&#8217;estar basada en criteris est\u00e8tics i funcionals i adequada al contingut i prop\u00f2sit general de cada projecte gr\u00e0fic. Triar\u00a0una tipografia o l&#8217;altra\u00a0canviar\u00e0 completament l&#8217;aspecte i [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoritzar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La tipografia: Com escollir-la? | Artyplan<\/title>\n<meta name=\"description\" content=\"Saps quina tipografia escollir pel teu projecte? 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Disposem de plataformes B2B que faciliten als nostres clients la gesti\u00f3 de les comandes de materials impresos aix\u00ed com la log\u00edstica dels mateixos.","email":"info@artyplan.com","telephone":"+34 93 200 87 99","legalName":"Artyplan S.L.","vatID":"B61963229","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}},{"@type":"Person","@id":"https:\/\/artyplan.com\/ca\/#\/schema\/person\/0ef19accced432bc277b8d5248cd2cc0","name":"Sergio Triguero","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/artyplan.com\/ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c742a95811ffbc635a3d111ab446f278cce576575d14970fd5d56e17580c3f23?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c742a95811ffbc635a3d111ab446f278cce576575d14970fd5d56e17580c3f23?s=96&d=mm&r=g","caption":"Sergio Triguero"}}]}},"_links":{"self":[{"href":"https:\/\/artyplan.com\/ca\/wp-json\/wp\/v2\/posts\/5228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artyplan.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artyplan.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artyplan.com\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/artyplan.com\/ca\/wp-json\/wp\/v2\/comments?post=5228"}],"version-history":[{"count":1,"href":"https:\/\/artyplan.com\/ca\/wp-json\/wp\/v2\/posts\/5228\/revisions"}],"predecessor-version":[{"id":6338,"href":"https:\/\/artyplan.com\/ca\/wp-json\/wp\/v2\/posts\/5228\/revisions\/6338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artyplan.com\/ca\/wp-json\/wp\/v2\/media\/5227"}],"wp:attachment":[{"href":"https:\/\/artyplan.com\/ca\/wp-json\/wp\/v2\/media?parent=5228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artyplan.com\/ca\/wp-json\/wp\/v2\/categories?post=5228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artyplan.com\/ca\/wp-json\/wp\/v2\/tags?post=5228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}