{"id":5346,"date":"2022-09-23T00:00:00","date_gmt":"2022-09-22T22:00:00","guid":{"rendered":"https:\/\/preweb.artyplan.com\/sin-categorizar\/els-suports-grafics-imprescindibles-per-la-hostaleria\/"},"modified":"2025-09-07T16:11:15","modified_gmt":"2025-09-07T14:11:15","slug":"els-suports-grafics-imprescindibles-per-la-hostaleria","status":"publish","type":"post","link":"https:\/\/artyplan.com\/ca\/blog\/els-suports-grafics-imprescindibles-per-la-hostaleria\/","title":{"rendered":"Els suports gr\u00e0fics imprescindibles per la hostaleria"},"content":{"rendered":"

En un restaurant, tots els suports gr\u00e0fics per l’hostaleria que s\u2019utilitzen han de mantenir una coher\u00e8ncia visual i traslladar el mateix missatge. Si no \u00e9s aix\u00ed, i es realitz\u00e9s cada element per separat, la imatge percebuda pel comensal seria de poca professionalitat i dispersa.<\/p>\n

A m\u00e9s a m\u00e9s, si el disseny \u00e9s \u00fanic i original aquest plasmat en tots els elements gr\u00e0fics visuals, marcaran la personalitat del local i definiran el negoci a la vegada que es distingeix de la compet\u00e8ncia. Aix\u00ed mateix, en les cadenes de restaurant \u00e9s important que tots els suports gr\u00e0fics estiguin alineats amb la imatge corporativa i que no se\u2019n descuidi cap detall, ja que el m\u00e9s importa \u00e9s que el client no vegi la difer\u00e8ncia entre un establiment i un altre.<\/p>\n

Quins suports gr\u00e0fics necessita el restaurant <\/strong><\/h2>\n

A continuaci\u00f3, anomenem els elements gr\u00e0fics que normalment es troben en l\u2019\u00e0mbit de l\u2019hostaleria i que es fan imprescindibles per una comunicaci\u00f3 correcta i efica\u00e7.<\/p>\n

Carta men\u00fa<\/h3>\n

Un dels primers suports que troba el comensal en un establiment d\u2019hostaleria \u00e9s la carta amb el men\u00fa o amb els plats que ofereix el restaurant. Aquest element gr\u00e0fic ha de mostrar un disseny clar i coherent amb la classe de cuina i restaurant. \u00a0En el nostre article sobre la impressi\u00f3 de cartes de restaurant<\/a><\/p>\n

Estovalles o posa vasos<\/h3>\n

Normalment s\u2019utilitzen estovalles i posa vasos gen\u00e8rics. Per\u00f2 si es personalitzen poden ser un element clau en la comunicaci\u00f3 cap al client. A vegades, nom\u00e9s amb el nom, algun dels colors de la paleta corporativa i algun esl\u00f2gan… Si es plasmen en ell jocs de passatemps o texts anginosos, es pot arribar a tenir una interacci\u00f3 amb el client.<\/p>\n

Vinils de tall i impresos<\/h3>\n

En els locals d\u2019hostaleria s\u2019hi poden trobar tant vinils de tall com vinils impresos. Els vinils es poden usar tant per decorar el local -a les portes exteriors, als aparadors, cobrir les parets amb diferents imatges, colors…- aconseguint que l\u2019establiment tingui la imatge desitjada i que el comensal se senti a gust durant la seva estan\u00e7a.<\/p>\n

Papereria corporativa<\/h3>\n

La papereria corporativa \u00e9s un suport gr\u00e0fic important en el restaurant perqu\u00e8 s\u2019han d\u2019emetre factures, rebuts, etc.\u00a0 Per tant, disposar d\u2019elles amb la imatge i dades de l\u2019empresa li donar\u00e0 al client seguretat. Un altre element que no pot faltar a la papereria corporativa s\u00f3n les targetes de visita, aquest suport gr\u00e0fic moltes vegades s\u2019empra quan el comensal paga el compte o abans que surti del local, amb aquest detall es poden tenir possibilitats que el client recordi el local o el recomani.<\/p>\n

 <\/p>\n

Elements gr\u00e0fics publicitaris en el restaurant<\/h2>\n

Els suports gr\u00e0fics publicitaris en els restaurants s\u00f3n elements temporals que s\u2019utilitzen solament amb l\u2019objectiu de promocionar o donar informaci\u00f3 sobre el local o productes que se serveixen. Alguns dels m\u00e9s utilitzats s\u00f3n:<\/p>\n

Fulletons<\/h3>\n

Els fulletons s\u00f3n l\u2019element gr\u00e0fic clau per les promocions, per la qual cosa s\u2019aconsella fer-ne \u00fas d\u2019ells, aix\u00ed com en les obertures dels establiments d\u2019hostaleria. Els fulletons han de respectar la imatge corporativa de l\u2019establiment.<\/p>\n

Cartells<\/h3>\n

A l\u2019hostaleria els cartells poden ser suports gr\u00e0fics per a col\u00b7locar tant a l\u2019exterior com a l\u2019interior de l\u2019establiment i aix\u00ed comunicar les diferents promocions que hi ha en el local o simplement donar a con\u00e8ixer algun dels plats, com a reclam.<\/p>\n

Roll up<\/h3>\n

Aquest suport gr\u00e0fic servir\u00e0 per a promocionar el local quan el personal del restaurant realitzi accions fora de l\u2019establiment: showcooking, esdeveniment d\u2019empresa, demostracions…<\/p>\n

 <\/p>\n

Artyplan el teu assessor d\u2019impressi\u00f3<\/h2>\n

Si tens un restaurant o est\u00e0s pensant obrir-ne un. Contacta amb Artyplan i t\u2019assessorem en tots els suports gr\u00e0fics necessaris perqu\u00e8 cada rac\u00f3 del teu establiment estigui en harmonia amb la imatge corporativa i la categoria del restaurant.<\/p>\n","protected":false},"excerpt":{"rendered":"

En un restaurant, tots els suports gr\u00e0fics per l’hostaleria que s\u2019utilitzen han de mantenir una coher\u00e8ncia visual i traslladar el mateix missatge. Si no \u00e9s aix\u00ed, i es realitz\u00e9s cada element per separat, la imatge percebuda pel comensal seria de poca professionalitat i dispersa. A m\u00e9s a m\u00e9s, si el disseny \u00e9s \u00fanic i original […]<\/p>\n","protected":false},"author":3,"featured_media":5345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoritzar"],"yoast_head":"\nEls suports gr\u00e0fics imprescindibles per la hostaleria | Artyplan<\/title>\n<meta name=\"description\" content=\"Coneix els suports gr\u00e0fics per l'hostaleria: quins s\u00f3n i a on s'utilitzen. 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