{"id":5467,"date":"2023-02-10T00:00:00","date_gmt":"2023-02-09T22:00:00","guid":{"rendered":"https:\/\/preweb.artyplan.com\/sin-categorizar\/espectacle-super-bowl-2023-la-publicitat-impresa-i-el-secor-esportiu\/"},"modified":"2026-01-30T11:13:09","modified_gmt":"2026-01-30T09:13:09","slug":"espectacle-super-bowl-2023-la-publicitat-impresa-i-el-secor-esportiu","status":"publish","type":"post","link":"https:\/\/artyplan.com\/ca\/blog\/espectacle-super-bowl-2023-la-publicitat-impresa-i-el-secor-esportiu\/","title":{"rendered":"Super Bowl 2023: publicitat impresa i esport"},"content":{"rendered":"

El 12 de febrer es va celebrar la final de la Super Bowl, l’esdeveniment mundial m\u00e9s gran per dimensi\u00f3 publicit\u00e0ria. La publicitat impresa i el sector esportiu<\/strong> s\u00f3n conceptes indissociablement units, i aquest espectacle no \u00e9s una excepci\u00f3.<\/p>\n

La publicitat impresa i el sector esportiu<\/h2>\n

Amb una audi\u00e8ncia de 100 milions d’espectadors, els anuncis de la\u00a0Super\u00a0Bowl\u00a0<\/strong>es paguen a preus desorbitats (emetre un espot de 30 segons costar\u00e0 7 milions de d\u00f2lars). La seva difusi\u00f3 \u00e9s un fenomen global, per la qual cosa les marques m\u00e9s importants del m\u00f3n competeixen per col\u00b7locar els seus anuncis en aquesta retransmissi\u00f3 en directe.<\/p>\n

No obstant aix\u00f2, la import\u00e0ncia de la publicitat impresa en la\u00a0Super\u00a0Bowl<\/strong> no es queda enrere. L’estadi i gran part d’Arizona comptaran amb cartells gegantescos, inclosos canons a les parets exteriors, que evoquen el nord de l’estat.<\/p>\n

Els anunciants saben que aquesta senyal\u00e8tica per a esports<\/strong> assegura espectaculars resultats de comunicaci\u00f3 i marca. De fet, ja no queden espais lliures per a tenir pres\u00e8ncia impresa en aquest esdeveniment.<\/p>\n

I \u00e9s que la relaci\u00f3 entre la publicitat exterior i els esports \u00e9s bidireccional<\/strong>. Els anunciants aprofiten la notorietat d’aquests esdeveniments per a augmentar la notorietat i la reputaci\u00f3 de marca, alhora que proporcionen importants ingressos als organitzadors.<\/p>\n

En paral\u00b7lel, aquests actes esportius es difonen amb publicitat impresa de gran format<\/strong>. Aix\u00ed eleven la seva visibilitat, l’expectaci\u00f3 i la grandesa de l’acte.<\/p>\n

En quins altres espais esportius podem trobar material impr\u00e8s?<\/h2>\n

Hi ha publicitat impresa en pr\u00e0cticament tots els \u00e0mbits esportius<\/strong>. Per descomptat, en els estadis, els pavellons, com acabem d’il\u00b7lustrar amb l’exemple de la Super Bowl.<\/p>\n

A m\u00e9s, els equipaments oficials<\/strong> compten amb impressions publicit\u00e0ries dels seus patrocinadors. Tamb\u00e9 les entrades i les publicacions distribu\u00efdes les inclouen.<\/p>\n

La impressi\u00f3 per al sector esportiu<\/strong> apareix, aix\u00ed mateix, en els espais d’entrenament, els gimnasos i els centres d’activitat f\u00edsica, fins i tot en els no professionals. Nombroses empreses aprofiten aquests escenaris per a comunicar els avantatges de productes o serveis relacionats amb l’activitat f\u00edsica.<\/p>\n

Fins i tot, segur que haur\u00e0s vist que moltes estacions d’esqu\u00ed<\/strong> i algunes rutes ciclistes o de motos aprofiten per a convertir-se en espais publicitaris.<\/p>\n

Botigues, espais comercials i punts de venda<\/strong> constitueixen un altre focus clau de publicitat impresa en l’\u00e0mbit de l’esport. I, per descomptat, la publicitat exterior<\/strong> en ciutats, carreteres i pobles sempre troba en l’esport un \u00e0mbit preferent.<\/p>\n

\"super<\/h3>\n

Quins s\u00f3n els materials gr\u00e0fics m\u00e9s demandats en cadascun d’aquests espais?<\/h2>\n

Encara que la creativitat \u00e9s una de les m\u00e0ximes publicit\u00e0ries per a sorprendre, existeixen formats relacionats amb els diferents espais publicitaris. Si est\u00e0s interessat a fer o comercialitzar publicitat impresa<\/strong> en el sector esportiu, anota aquestes refer\u00e8ncies:<\/p>\n

Estadis<\/h3>\n

Senyal\u00edstica, taulells, tanques a peu de camp, lones microperforades i frontlit i vinils s\u00f3n els elements m\u00e9s freq\u00fcents.<\/p>\n

Centres esportius<\/h3>\n

Les lones per a gimn\u00e0s, la impressi\u00f3 decorativa d’interiors, la cartelleria, els vinils, les lones t\u00e8xtils i els murals proliferen.<\/p>\n

Esdeveniments<\/h3>\n

Quan s\u00f3n a l’aire lliure, exigeixen suports resistents i molt duradors. Les banderoles i les lones microperforades, els fly b\u00e0ners, les carpes impreses i els golf b\u00e0ners s\u00f3n molt habituals.<\/p>\n

Punts de venda<\/h3>\n

En els espais comercials pots posar quan vulguis. La seva capacitat per a generar vendes \u00e9s extraordin\u00e0ria! Vinils adhesius en parets i terres, expositors retail impresos, cartells penjants i molt m\u00e9s.<\/p>\n

Publicitat exterior<\/h3>\n

Els cartells, les tanques, les lones per a fa\u00e7anes i els opis tenen gran protagonisme.<\/p>\n

Solucions gr\u00e0fiques per al sector esportiu<\/h2>\n

Actualment, existeixen multitud de solucions tecnol\u00f2giques d’\u00faltima generaci\u00f3<\/strong> per a crear publicitat impresa impactant. La impressi\u00f3 en gran format<\/a> ha experimentat un auge maj\u00fascul i, si contactes amb els professionals adequats, trobar\u00e0s respostes a totes les teves necessitats.<\/p>\n

Resol la teva senyal\u00e8tica per a esports<\/strong> amb la millor qualitat! Contacta amb els nostres especialistes en Artyplan.<\/p>\n","protected":false},"excerpt":{"rendered":"

El 12 de febrer es va celebrar la final de la Super Bowl, l’esdeveniment mundial m\u00e9s gran per dimensi\u00f3 publicit\u00e0ria. La publicitat impresa i el sector esportiu s\u00f3n conceptes indissociablement units, i aquest espectacle no \u00e9s una excepci\u00f3. La publicitat impresa i el sector esportiu Amb una audi\u00e8ncia de 100 milions d’espectadors, els anuncis de […]<\/p>\n","protected":false},"author":3,"featured_media":7127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,1],"tags":[],"class_list":["post-5467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-ca","category-sense-categoritzar"],"yoast_head":"\nSuper Bowl 2023: publicitat impresa i esport<\/title>\n<meta name=\"description\" content=\"Amb motiu de la celebraci\u00f3 de la Super Bowl, repasem la publicitat impresa i la senyal\u00e8tica al sector esportiu. 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