{"id":7639,"date":"2021-02-07T00:00:00","date_gmt":"2021-02-06T22:00:00","guid":{"rendered":"https:\/\/preweb.artyplan.com\/sin-categorizar\/packaging-marca-diferencia-3\/"},"modified":"2026-01-30T11:26:48","modified_gmt":"2026-01-30T09:26:48","slug":"packaging-marca-diferencia-3","status":"publish","type":"post","link":"https:\/\/artyplan.com\/ca\/blog\/packaging-marca-diferencia-3\/","title":{"rendered":"Packaging: clau per diferenciar-se de la compet\u00e8ncia"},"content":{"rendered":"

Dins del pla de m\u00e0rqueting<\/em> d\u2019una empresa, el packaging<\/em> exerceix un paper important\u00edssim. <\/strong>Sobretot perqu\u00e8, en un entorn tan competitiu i tecnol\u00f2gic com l\u2019actual, \u00a0la difer\u00e8ncia f\u00edsica entre els productes \u00e9s escassa i, quan es produeix, no triga a ser igualada o compensada.<\/p>\n

En realitat, la imatge \u00e9s molt m\u00e9s important del que sembla. I, l\u00f2gicament, l’env\u00e0s o continent \u00e9s un factor d’impacte immillorable<\/strong>: no oblidis que \u00e9s el primer element que perceben els compradors durant la seva elecci\u00f3!<\/p>\n

Com diferenciar-se de la compet\u00e8ncia en l\u2019env\u00e0s<\/h2>\n

Sabies que molts perfums es compren per impuls, per l’atractiu del flasc\u00f3? El rellevant no \u00e9s nom\u00e9s l’aroma o la frag\u00e0ncia que contenen, sin\u00f3 l’experi\u00e8ncia sensorial que irradia aquest producte, i que ens transmet trets determinats des del primer impacte.<\/p>\n

L’env\u00e0s exerceix un paper clau en la primera impressi\u00f3. Imagina’t un producte qualsevol en el lineal del teu supermercat. Est\u00e0s decidit a comprar un similar, per\u00f2 no saps de quina marca. En aquests casos, l’impacte del seu embalatge en el punt de venda determinar\u00e0 la teva elecci\u00f3 final<\/strong>. A vegades, fins i tot, quan avancem despistats pels passadissos del comer\u00e7, un determinat env\u00e0s ens pot cridar l\u2019atenci\u00f3, \u00e9s tal que pot moure’ns a comprar-ho. Moltes adquisicions ens entren pels ulls!<\/p>\n

A trav\u00e9s de l’embalatge comuniquem trets i valors diferencials respecte als nostres competidors. La imatge de marca surt refor\u00e7ada quan cuidem aquest element amb un disseny \u00f2ptim, professional i orientat al nostre\u00a0target<\/em>. De fet, et permet posicionar la teva oferta<\/strong> com ecol\u00f2gicament sostenible, amigable, luxosa, juvenil, elitista, natural, retro, aut\u00f2ctona, minimalista o trencadora, per esmentar nom\u00e9s alguns exemples.<\/p>\n

Aix\u00f2 ens permet distanciar-nos de la compet\u00e8ncia i dirigir-nos espec\u00edficament a sectors del p\u00fablic<\/strong> que busquen aquests atributs en consumir. Pensa en una persona vegana: si el nostre packaging<\/em> publicitari transmet l’ess\u00e8ncia del que aquest consumidor est\u00e0 buscant, despertar\u00e0 la seva atenci\u00f3 i activar\u00e0 en ell una certa simpatia, no?<\/p>\n

Factors determinants en el packaging<\/em><\/h2>\n

El disseny gr\u00e0fic<\/strong> \u00e9s l’element m\u00e9s distintiu d’un env\u00e0s o embolcall, per\u00f2 no \u00e9s l’\u00fanic. Amb els colors, la tipografia, la distribuci\u00f3 i els missatges o llegendes que inclous en ell pots desmarcar-te molt significativament dels teus competidors.<\/p>\n

Ara b\u00e9: aix\u00f2 \u00e9s nom\u00e9s una part del proc\u00e9s, no el tot. Tamb\u00e9 els materials escollits, els formats, les grand\u00e0ries i l’ergonomia <\/strong>de cada proposta contribueixen a crear aquesta imatge. Tot ha de ser coherent: si hem apostat per un disseny i missatge\u00a0ecofriendly<\/em>, dif\u00edcilment ser\u00e0 acceptable utilitzar pl\u00e0stic com a suport material dels nostres envasos.<\/p>\n

L\u2019avantatge? Que avui dia existeixen infinitat de tecnologies i materials aprofitables per a crear propostes de packaging id\u00f2nies<\/strong> en termes de m\u00e0rqueting, disseny i distribuci\u00f3. D’altra banda, la m\u00edtica ampolla de Coca-Cola continua sent un veritable exemple d’embalatge encertat… I va apar\u00e8ixer fa gaireb\u00e9 un segle!<\/p>\n

El suport de professionals, clau en el packaging publicitari<\/h2>\n

L’univers del packaging<\/em> publicitari \u00e9s molt m\u00e9s ampli, complex i din\u00e0mic del que imagines. Per aix\u00f2 \u00e9s important aprofitar l’assessorament i la professionalitat d’aut\u00e8ntics especialistes<\/strong> amb una llarga traject\u00f2ria en aquest \u00e0mbit. A Artyplan\u00a0comptem amb un departament especialitzat en la concepci\u00f3, disseny i desenvolupament de solucions de packaging<\/em><\/a>, expositors i displays<\/em>.<\/p>\n

Estudiarem les teves necessitats i et presentarem la soluci\u00f3 m\u00e9s indicada per a les teves necessitats espec\u00edfiques. De fet, ens hem convertit en la punta de llan\u00e7a en el sector nacional de l’embalatge publicitari. Treballem amb material r\u00edgid o flexible<\/strong>, de forma personalitzada en funci\u00f3 de les teves necessitats i amb processos d’impressi\u00f3 totalment sostenibles que inclouen tintes ecol\u00f2giques.<\/p>\n

A m\u00e9s, aportem aquest toc d’innovaci\u00f3, originalitat i creativitat que qualsevol disseny gr\u00e0fic d’embalatge requereix en els nostres dies. Per qu\u00e8 no ens truques i comencem a treballar junts en aix\u00f2?<\/p>\n","protected":false},"excerpt":{"rendered":"

Dins del pla de m\u00e0rqueting d\u2019una empresa, el packaging exerceix un paper important\u00edssim. Sobretot perqu\u00e8, en un entorn tan competitiu i tecnol\u00f2gic com l\u2019actual, \u00a0la difer\u00e8ncia f\u00edsica entre els productes \u00e9s escassa i, quan es produeix, no triga a ser igualada o compensada. En realitat, la imatge \u00e9s molt m\u00e9s important del que sembla. I, […]<\/p>\n","protected":false},"author":3,"featured_media":5078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,1],"tags":[],"class_list":["post-7639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-ca","category-sense-categoritzar"],"yoast_head":"\nPackaging: clau per diferenciar-se de la compet\u00e8ncia<\/title>\n<meta name=\"description\" content=\"El packaging \u00e9s un element clau en la imatge de marca de qualsevol empresa. 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