{"id":15853,"date":"2022-07-27T00:00:00","date_gmt":"2022-07-26T22:00:00","guid":{"rendered":"https:\/\/artyplan.com\/sin-categoria\/do-you-know-customised-sustainable-packaging\/"},"modified":"2022-07-27T00:00:00","modified_gmt":"2022-07-26T22:00:00","slug":"do-you-know-customised-sustainable-packaging","status":"publish","type":"post","link":"https:\/\/artyplan.com\/en\/blog\/do-you-know-customised-sustainable-packaging\/","title":{"rendered":"Do you know customised sustainable packaging?"},"content":{"rendered":"

The English term packaging <\/strong>refers to product packaging, meaning everything that surrounds the product. It serves a dual purpose: to protect the contents and enhance communication, as it conveys value and strengthens the projected brand image. Increasingly, companies are choosing customised and sustainable packaging.<\/strong> <\/p>\n

Advantages of customised packaging<\/h2>\n

It is now possible to create fully customised packaging and wrapping for your products. New technologies and production systems enable a high level of personalisation. As a result, the final finish of your packaging can be precisely defined. Creativity sets the direction, and we bring it to life. <\/p>\n

Customised packaging offers significant advantages for brands. Firstly, it differentiates your products and, secondly, it delivers added value to your customers. <\/p>\n

Benefits of choosing customised packaging<\/h3>\n

Consider these advantages when deciding how to design and produce your packaging:<\/p>\n

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  1. Build customer loyalty.<\/strong> It better adapts to user expectations and needs.<\/li>\n
  2. Attract new customers.<\/strong> Personalised formats are often perceived as more appealing and effective.<\/li>\n
  3. Enhance brand image.<\/strong> It adds distinctive value and is often associated with innovation.<\/li>\n
  4. Improve brand recall. <\/strong>It helps customers remember and value your products.<\/li>\n
  5. Increase flexibility and versatility. <\/strong>It can be adapted to new trends or customer preferences.<\/li>\n
  6. Support brand growth.<\/strong> It increases impact and strengthens perceived value.<\/li>\n
  7. Create closeness and engagement.<\/strong> Customers feel more considered and connected.<\/li>\n<\/ol>\n

    Sustainable materials for customised packaging<\/h2>\n

    Today, customers expect a strong environmental commitment. <\/strong>It is one of the most established values in today\u2019s market. Sustainability is non-negotiable and must be demonstrated through actions. <\/p>\n

    For this reason, both packaging and wrapping should be sustainable. The good news is that materials with these characteristics are already available and can be applied to customised packaging.<\/strong> Innovation in this field continues to deliver new and effective alternatives. <\/p>\n

    The reasons for choosing them are clear:<\/p>\n