{"id":15855,"date":"2022-07-19T00:00:00","date_gmt":"2022-07-18T22:00:00","guid":{"rendered":"https:\/\/artyplan.com\/sin-categoria\/how-to-choose-the-right-paper-for-printing\/"},"modified":"2026-04-21T10:39:25","modified_gmt":"2026-04-21T08:39:25","slug":"how-to-choose-the-right-paper-for-printing","status":"publish","type":"post","link":"https:\/\/artyplan.com\/en\/blog\/how-to-choose-the-right-paper-for-printing\/","title":{"rendered":"How to choose the right paper for printing"},"content":{"rendered":"

Choosing the right paper for your graphic materials is essential to convey your brand, company or organisation. Depending on the paper quality, the perceived image can vary significantly. <\/p>\n

Paper is a critical element in the visual communication process, as it is the substrate on which your message is printed. It directly influences brand perception and reputation.<\/p>\n

What is paper made of?<\/h2>\n

Paper is produced from cellulose fibres derived from wood when used for the first time, or from recycled fibres when recovered.<\/p>\n

This cellulose is mixed with plant fibres, then suspended in water and later hardened as it dries.<\/p>\n

The natural colour of paper is white, as it is produced from white fibres or because the cellulose has been bleached during the manufacturing process.<\/p>\n

Paper can also have different finishes\u2014gloss, matte or satin\u2014at varying levels. These finishes depend on the drying process and on the treatments applied to achieve specific visual effects.<\/p>\n

Types of paper<\/h2>\n

One key factor often overlooked when printing is the quality and texture of the base material. Using low-weight paper with a fine texture may result in poor ink absorption and an unsatisfactory print result. <\/p>\n

There are many types of paper. Below are the five most common:<\/p>\n

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  1. Coated paper. Smooth finish, available in gloss or matte. It offers good image quality, although ink absorption can be slower. <\/li>\n
  2. Creative paper. High-quality texture and resistance, typically used for high-resolution documents.<\/li>\n
  3. Offset paper. Natural, non-glossy paper that absorbs a high amount of ink.<\/li>\n
  4. Recycled paper. Produced from recovered paper waste. Its tone is not completely white. <\/li>\n
  5. Self-adhesive paper. One side includes an adhesive layer. It is flexible and available in gloss or matte finishes. <\/li>\n<\/ol>\n

    What paper weight should you choose?<\/h2>\n

    When selecting paper, you should consider not only the type but also the grammage (paper weight), as not all paper types are available in all weights.<\/p>\n

    To choose the right grammage, consider the design project and the desired final result (what finish you want to achieve). This will help you select the most suitable option.<\/p>\n

    Below are general recommendations for paper weight depending on the application:<\/p>\n