{"id":15901,"date":"2022-02-11T00:00:00","date_gmt":"2022-02-10T22:00:00","guid":{"rendered":"https:\/\/artyplan.com\/uncategorized\/floor-stand-attracting-attention-at-the-point-of-sale\/"},"modified":"2026-08-27T15:45:11","modified_gmt":"2026-08-27T13:45:11","slug":"floor-stand-attracting-attention-at-the-point-of-sale","status":"publish","type":"post","link":"https:\/\/artyplan.com\/en\/blog\/floor-stand-attracting-attention-at-the-point-of-sale\/","title":{"rendered":"Floor stand: attracting attention at the point of sale"},"content":{"rendered":"<p>A floor stand is a highly effective marketing resource for the point of sale. It provides visibility, brand awareness and reinforces brand image, while also encouraging impulse purchases. As a result, it delivers very positive outcomes in retail environments and trade shows.  <\/p>\n<h2>What is a floor stand?<\/h2>\n<p>In simple terms, <a href=\"https:\/\/artyplan.com\/en\/print-production\/exhibition-stands-and-display-units\/\" target=\"_blank\" rel=\"noopener\">a floor stand<\/a> is a freestanding display unit typically placed in high-traffic areas. It is an <strong>effective POS materials (POSM) tool<\/strong> because, in addition to communicating messages, it allows products to be displayed and highlighted outside standard shelving. This makes your products more visible and appealing.  <\/p>\n<p>When configuring these displays, it is important to clearly define their characteristics and intended use. There are two main types: <\/p>\n<ul>\n<li>Displays delivered flat-packed and assembled at the destination.\n<\/li>\n<li>Displays transported fully assembled. In this case, some are shipped loaded with products, while others require products to be placed once on site. <\/li>\n<\/ul>\n<p>One of the key factors to consider when designing these displays is how long they will be used:<\/p>\n<ul>\n<li>For <strong>short-term campaigns,<\/strong> more economical and lightweight materials such as cardboard are recommended.<\/li>\n<li>For <strong>permanent campaigns,<\/strong> plastic, wood or metal provide the required durability.<\/li>\n<\/ul>\n<h2>Types of floor stands<\/h2>\n<p>Advances in conventional and large-format printing now allow<strong> for increasingly innovative and customised solutions.<\/strong> A first classification can be made as follows: <\/p>\n<ul>\n<li><strong>Standard<\/strong><br \/>Produced in series with fixed dimensions, formats and features. Customisation is possible by adding graphic elements such as printed panels or self-adhesive vinyl.  <\/li>\n<li><strong>Customised<\/strong><br \/>The client defines specific requirements and a specialised provider develops the solution accordingly. While costs may be higher, the result is fully adapted to your business needs, including both structural design and graphics.   <\/li>\n<li><strong>Hybrid<\/strong><br \/>Typically based on modular or semi-standard structures, with the option to customise certain features. <\/li>\n<\/ul>\n<p>Design and dimensions are highly flexible. Options include circular formats, modular structures (made up of independent units combined as needed), rotating or extendable displays, with lighting and different shelf configurations. <\/p>\n<h3>By material<\/h3>\n<p>Another relevant classification is based on the materials used: <strong>Cardboard is one of the most popular options <\/strong>due to its versatility. It is economical, lightweight, relatively sustainable and ideal for short-term campaigns. It is also easy to customise and practical, as it can be delivered flat and quickly assembled.<\/p>\n<p><strong>Wood floor stands <\/strong>are functional and offer an affordable option, while conveying a carefully crafted image. They are commonly used for installations or longer-term promotional campaigns. <\/p>\n<p>Other options include metal (more expensive and complex to transport, typically used for permanent installations) and <strong>thermoformed plastic<\/strong> (a fast and cost-effective production option, though with a less favourable impact on sustainability).<\/p>\n<p>Finally, <strong>hybrid displays <\/strong>combine several materials to leverage their advantages and offset limitations. By working with the right partner, you can achieve the exact floor stand your business requires. <\/p>\n<p>At <strong>Artyplan,<\/strong> we have many years of experience designing and producing these essential POS materials. If you are looking for the right solution, contact us. We will develop a<strong> customised floor stand project <\/strong>tailored to your business at a competitive cost.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A floor stand is a highly effective marketing resource for the point of sale. It provides visibility, brand awareness and reinforces brand image, while also encouraging impulse purchases. As a result, it delivers very positive outcomes in retail environments and trade shows. What is a floor stand? In simple terms, a floor stand is a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-15901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-large-format"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Floor Stand Displays for Point of Sale | Artyplan<\/title>\n<meta name=\"description\" content=\"Discover what a floor stand is, its types and materials. 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Improve your point of sale with customised POS materials for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artyplan.com\/en\/blog\/floor-stand-attracting-attention-at-the-point-of-sale\/\" \/>\n<meta property=\"og:site_name\" content=\"Artyplan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artyplan\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-10T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-27T13:45:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/floor-stand-que-es.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Triguero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Triguero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/artyplan.com\/en\/blog\/floor-stand-attracting-attention-at-the-point-of-sale\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/floor-stand-attracting-attention-at-the-point-of-sale\/\"},\"author\":{\"name\":\"Sergio Triguero\",\"@id\":\"https:\/\/artyplan.com\/en\/#\/schema\/person\/0ef19accced432bc277b8d5248cd2cc0\"},\"headline\":\"Floor stand: attracting attention at the point of sale\",\"datePublished\":\"2022-02-10T22:00:00+00:00\",\"dateModified\":\"2026-08-27T13:45:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/floor-stand-attracting-attention-at-the-point-of-sale\/\"},\"wordCount\":506,\"publisher\":{\"@id\":\"https:\/\/artyplan.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/floor-stand-attracting-attention-at-the-point-of-sale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/floor-stand-que-es.jpg\",\"articleSection\":[\"Large format\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/artyplan.com\/en\/blog\/floor-stand-attracting-attention-at-the-point-of-sale\/\",\"url\":\"https:\/\/artyplan.com\/en\/blog\/floor-stand-attracting-attention-at-the-point-of-sale\/\",\"name\":\"Floor Stand Displays for Point of Sale | Artyplan\",\"isPartOf\":{\"@id\":\"https:\/\/artyplan.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/floor-stand-attracting-attention-at-the-point-of-sale\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/floor-stand-attracting-attention-at-the-point-of-sale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/floor-stand-que-es.jpg\",\"datePublished\":\"2022-02-10T22:00:00+00:00\",\"dateModified\":\"2026-08-27T13:45:11+00:00\",\"description\":\"Discover what a floor stand is, its types and materials. 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