{"id":15918,"date":"2021-12-27T00:00:00","date_gmt":"2021-12-26T22:00:00","guid":{"rendered":"https:\/\/artyplan.com\/uncategorized\/advertising-banners-high-impact-visibility\/"},"modified":"2026-08-24T15:27:53","modified_gmt":"2026-08-24T13:27:53","slug":"advertising-banners-high-impact-visibility","status":"publish","type":"post","link":"https:\/\/artyplan.com\/en\/blog\/advertising-banners-high-impact-visibility\/","title":{"rendered":"Advertising banners: high-impact visibility"},"content":{"rendered":"<p>If your business is planning promotional activities, it is important to consider the format of<strong> advertising banners.<\/strong> They are an effective way to communicate outdoors and reach a wide audience. Below, we explain what they are and how to use this strategy effectively.  <\/p>\n<h2>How to prepare print files for advertising banners<\/h2>\n<p>This is the first and essential step <strong>before sending files to print.<\/strong><strong> <\/strong>Pay special attention to image <strong>resolution,<\/strong> file format and bleed. The larger the print size, the higher the required resolution to ensure optimal results. As a guideline, a minimum of 300 dpi is recommended for colour printing. Also consider increasing safe margins for text and using sufficiently large, legible <strong>typography <\/strong>to ensure readability from a distance.   <\/p>\n<h2>Key features of advertising banners<\/h2>\n<p>The main advantage of using a PVC banner (durable flexible display material) as a promotional medium is its durability, making it ideal for long-term campaigns. It is also easy to install and remove, as it is not permanently fixed. Additionally, it enables direct and visually impactful communication, adapted to the target audience. <\/p>\n<h3>Materials used for advertising banners<\/h3>\n<p>If your business is looking for more sustainable options, there are <a href=\"https:\/\/artyplan.com\/blog\/lonas-ecologicas\/\" target=\"_blank\" rel=\"noopener\">materials and inks <\/a>available with a lower environmental impact. <\/p>\n<p>Below are the most commonly used materials in advertising banners:<\/p>\n<ul>\n<li><strong>PVC:<\/strong> a plastic material that delivers high print quality and strong visual finishes. <\/li>\n<li><strong>Micro-perforated mesh:<\/strong> allows air to pass through its structure. These banners are ideal for outdoor use, as they withstand extreme weather conditions and strong wind without tearing. <\/li>\n<\/ul>\n<p>It is also important to consider fixing systems (with or without eyelets, with sleeves, etc.) and the need for perimeter reinforcement, especially for larger formats.<\/p>\n<h3>Types of advertising banners<\/h3>\n<p>Before planning the final production, it is essential to understand the different types of advertising banners available on the market: <\/p>\n<ul>\n<li><strong>Frontlit banner: <\/strong>a white banner with a glossy finish, designed for front lighting. It is one of the most widely used options due to its cost-effectiveness, print quality and durability. Suitable for both indoor and outdoor use, such as trade shows or events.   <\/li>\n<li><strong>Backlit banner: <\/strong>designed for backlighting. Suitable for both indoor and outdoor applications, <strong> <\/strong>these banners are used in lightboxes or illuminated surfaces, making them ideal for night-time advertising. <\/li>\n<li><strong>Blockout banner: <\/strong>includes an internal black layer that prevents light transmission. This ensures an opaque, more detailed and visually impactful result. It is commonly used for double-sided outdoor advertising.   <\/li>\n<li><strong>Mesh banner:<\/strong> designed for outdoor spaces exposed to strong wind. Its perforated structure allows air to pass through, reducing resistance and improving durability.  <\/li>\n<\/ul>\n<h2>If you need support, rely on Artyplan<\/h2>\n<p>At <strong>Artyplan, <\/strong>we specialise in print production services with a flexible production model adapted to your business needs. Our team provides expert guidance at every stage. We support your business in defining the right <strong>advertising banner <\/strong>for your campaign, from design considerations to file preparation for printing.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your business is planning promotional activities, it is important to consider the format of advertising banners. They are an effective way to communicate outdoors and reach a wide audience. Below, we explain what they are and how to use this strategy effectively. How to prepare print files for advertising banners This is the first [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-15918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-large-format"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising banners: types, materials and printing guidelines | Artyplan<\/title>\n<meta name=\"description\" content=\"Learn how to choose and print advertising banners. 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Discover materials, formats and key tips for high-impact visual communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artyplan.com\/en\/blog\/advertising-banners-high-impact-visibility\/\" \/>\n<meta property=\"og:site_name\" content=\"Artyplan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artyplan\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-26T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-24T13:27:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/lona-publicitaria.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Triguero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Triguero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/artyplan.com\/en\/blog\/advertising-banners-high-impact-visibility\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/advertising-banners-high-impact-visibility\/\"},\"author\":{\"name\":\"Sergio Triguero\",\"@id\":\"https:\/\/artyplan.com\/en\/#\/schema\/person\/0ef19accced432bc277b8d5248cd2cc0\"},\"headline\":\"Advertising banners: high-impact visibility\",\"datePublished\":\"2021-12-26T22:00:00+00:00\",\"dateModified\":\"2026-08-24T13:27:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/advertising-banners-high-impact-visibility\/\"},\"wordCount\":479,\"publisher\":{\"@id\":\"https:\/\/artyplan.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/advertising-banners-high-impact-visibility\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/lona-publicitaria.jpg\",\"articleSection\":[\"Large format\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/artyplan.com\/en\/blog\/advertising-banners-high-impact-visibility\/\",\"url\":\"https:\/\/artyplan.com\/en\/blog\/advertising-banners-high-impact-visibility\/\",\"name\":\"Advertising banners: types, materials and printing guidelines\",\"isPartOf\":{\"@id\":\"https:\/\/artyplan.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/advertising-banners-high-impact-visibility\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/advertising-banners-high-impact-visibility\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/lona-publicitaria.jpg\",\"datePublished\":\"2021-12-26T22:00:00+00:00\",\"dateModified\":\"2026-08-24T13:27:53+00:00\",\"description\":\"Learn how to choose and print advertising banners. 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