{"id":15921,"date":"2021-12-20T00:00:00","date_gmt":"2021-12-19T22:00:00","guid":{"rendered":"https:\/\/artyplan.com\/uncategorized\/steps-to-create-an-effective-and-sustainable-stand\/"},"modified":"2021-12-20T00:00:00","modified_gmt":"2021-12-19T22:00:00","slug":"steps-to-create-an-effective-and-sustainable-stand","status":"publish","type":"post","link":"https:\/\/artyplan.com\/en\/blog\/steps-to-create-an-effective-and-sustainable-stand\/","title":{"rendered":"Steps to create an effective and sustainable stand"},"content":{"rendered":"

A stand is a set of structures and decorative elements designed for an event, a congress or a trade show. It is therefore a form of temporary architecture, as it is created for a limited period and then dismantled, whether for storage or relocation. Do you know the best steps to create a stand<\/strong> tailored to your marketing objectives? We explain them below. <\/p>\n

The importance of stands<\/h2>\n

Trade shows and congresses bring together suppliers, distributors, clients and professionals<\/strong> from a specific sector. They are, therefore, an excellent opportunity to enter new markets, gain new clients and showcase a positive brand image. <\/p>\n

They allow you to present products or services, deliver presentations and demonstrations, and engage directly with potential clients. In addition, the graphic elements of a stand <\/strong>can attract attention and spark visitors\u2019 interest. They also enable you to stand out from the competition. <\/p>\n

Finally, all the components of a stand communicate a great deal about your business. From large-scale elements in a promotional stand to informative elements,<\/strong> they reflect your identity and your approach to commercialisation. As a result, it is essential to make the right decisions when designing and executing this branded space. <\/p>\n

Key characteristics of stand design<\/h2>\n

To ensure your stand stands out and helps achieve your objectives, you should work with experienced professionals.<\/p>\n

These are the essential guidelines you should follow in this creative process of corporate visual communication:<\/p>\n

    \n
  1. Ensure strong visibility: <\/strong>The impact must be immediate to capture the attention of as many visitors as possible. Make the most of space using volume, rhythm, variety and contrast. <\/li>\n
  2. Attract attention: <\/strong>Your stand is a three-dimensional element and should be designed accordingly. Use curved shapes, prisms and blocks, as well as prominent product displays and large-format lettering. Screens and projectors with dynamic content are also highly effective. <\/li>\n
  3. Use distinctive lighting:<\/strong> The more highlighted your key elements are, the more effective your communication will be. Signage, flagship products and brand values should be visible from a distance at all times. <\/li>\n
  4. Protect the environment:<\/strong> Increasingly, clients expect businesses to demonstrate environmental responsibility. When designing or decorating your promotional stand, use LED lighting, recycled paper and cardboard, as well as sustainable and reusable materials such as wood and steel, or at least biodegradable options. <\/li>\n<\/ol>\n

    Essential graphic elements for a stand<\/h2>\n

    Each design is unique and therefore distinctive. However, in general, it is advisable to include the following products and visual communication resources in your stand: <\/p>\n