{"id":15925,"date":"2021-12-03T00:00:00","date_gmt":"2021-12-02T22:00:00","guid":{"rendered":"https:\/\/artyplan.com\/uncategorized\/promotional-packaging-key-factors-to-boost-sales\/"},"modified":"2026-09-19T13:25:52","modified_gmt":"2026-09-19T11:25:52","slug":"promotional-packaging-key-factors-to-boost-sales","status":"publish","type":"post","link":"https:\/\/artyplan.com\/en\/blog\/promotional-packaging-key-factors-to-boost-sales\/","title":{"rendered":"Promotional packaging: key factors to boost sales"},"content":{"rendered":"

Print production for promotional packaging<\/strong> plays a crucial role in the consumer\u2019s final purchase decision. It creates the first impression of the product. In fact, according to various studies, a significant share of purchase decisions is influenced by packaging.<\/strong> Colour, size, design and content\u2014together with innovation and sustainability\u2014are key factors for success and play a fundamental role in capturing user attention. <\/p>\n

As part of marketing and branding,<\/strong> packaging is a key vehicle for communicating your brand image. It reflects the manufacturer\u2019s values and represents what the client experiences when purchasing a product. In a retail environment full of competing options, the external appearance of packaging can determine success or failure in sales. For this reason, it is essential to understand your target audience, identify their needs and develop packaging that aligns with the brand image you want to project. <\/p>\n

What should you consider when designing promotional packaging?<\/h2>\n

In addition to including essential product information, there are also legal aspects to consider. You should not overlook elements such as barcodes, ingredients or materials used in production,<\/strong> expiry dates or recommended usage instructions. However, there are further key considerations when designing packaging. <\/p>\n

Sales channel<\/h3>\n

Understanding your sales channel will help you design packaging that meets requirements in terms of shipping, storage space, structural integrity, safety and cost. For example, are you selling directly in-store, online or distributing products by post? <\/p>\n

Material<\/h3>\n

Material choice influences cost, design and the values your packaging communicates. For example, recycled packaging is increasingly in demand. <\/strong>Selecting the right material must also take into account safety and durability. <\/p>\n

Design<\/h3>\n

Aesthetics are a determining factor in packaging for promotion <\/strong>and sales. Colour, typography and graphic design are essential. Packaging is often the first element that captures consumer attention. Some studies indicate that between 62% and 90% of a product\u2019s evaluation is based solely on colour. Finish, texture, size and weight are also important aspects to consider. <\/p>\n

The importance of material durability: primary and secondary packaging<\/h2>\n

When developing promotional packaging,<\/strong>, <\/strong>durability is a key factor. It is important to distinguish between primary packaging<\/strong>\u2014directly in contact with the product\u2014and secondary packaging.<\/strong> <\/em><\/strong>The latter refers to the outer packaging layer and must generally be more resistant and secure. This is because it is exposed to handling during distribution, whether products are delivered to retail locations or shipped directly to the end customer. <\/p>\n

Artyplan, professional support<\/h2>\n

At Artyplan, we provide expert guidance in designing packaging that helps boost product sales. Alongside our commitment to sustainability, our team combines brand image with effective design to improve commercial performance. Our foundations are based on creativity, innovation and sustainability<\/strong> in print production for promotional packaging.<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Print production for promotional packaging plays a crucial role in the consumer\u2019s final purchase decision. It creates the first impression of the product. In fact, according to various studies, a significant share of purchase decisions is influenced by packaging. Colour, size, design and content\u2014together with innovation and sustainability\u2014are key factors for success and play a […]<\/p>\n","protected":false},"author":3,"featured_media":15924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[],"class_list":["post-15925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging"],"yoast_head":"\nPromotional packaging: key factors to boost product sales | Artyplan<\/title>\n<meta name=\"description\" content=\"Learn how to design effective promotional packaging. 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