{"id":15929,"date":"2021-11-17T00:00:00","date_gmt":"2021-11-16T22:00:00","guid":{"rendered":"https:\/\/artyplan.com\/uncategorized\/eco-friendly-pos-materials-printing-a-new-marketing-trend\/"},"modified":"2021-11-17T00:00:00","modified_gmt":"2021-11-16T22:00:00","slug":"eco-friendly-pos-materials-printing-a-new-marketing-trend","status":"publish","type":"post","link":"https:\/\/artyplan.com\/en\/blog\/eco-friendly-pos-materials-printing-a-new-marketing-trend\/","title":{"rendered":"Eco-friendly POS materials printing: a new marketing trend"},"content":{"rendered":"

The print production of eco-friendly POS materials (POSM) <\/strong>has become a well-established trend. Are you aware that advertising at the point of sale plays a key role in driving in-store purchases? <\/p>\n

Today, purchasing decisions are strongly influenced by advertising elements. In addition to creativity and design, format, location, price and promotional product all shape customer response. <\/p>\n

Sustainability is increasingly valued by consumers. When businesses use sustainable materials in their POS materials, they reinforce this commitment and are more positively perceived by their audience. <\/p>\n

Types of POS materials<\/h2>\n

The range of formats and applications for point-of-sale advertising is extensive,<\/strong> with many solutions now developed using sustainable materials. The most commonly used POS materials include: <\/p>\n

    \n
  1. Display units: Designed to promote sales through marketing actions.<\/li>\n
  2. Cubes: One of the most widely used display solutions due to their strong visual impact and adaptability to different uses and retail environments.<\/li>\n
  3. Header boards: Positioned at the top of display units, they maximise communication with the customer and aim to drive sales through clear messaging.<\/li>\n
  4. Boxes and containers: Used both for product storage and as display elements within commercial spaces.<\/li>\n
  5. Product stands: Designed to showcase products in an attractive and accessible way.<\/li>\n
  6. Hanging signs: Signage produced in various materials and installed across different areas of a retail space.<\/li>\n
  7. Displays: A classic yet effective advertising format that helps reinforce brand presence and long-term recall.<\/li>\n
  8. Totems: Vertical structures designed to deliver strong visual impact.<\/li>\n<\/ol>\n

    Eco-friendly POS materials<\/h3>\n

    Growing environmental awareness\u2014both socially and within businesses\u2014has driven the development of new materials and processes that enable more sustainable POS materials production.<\/strong><\/p>\n

    Cardboard has increasingly replaced plastics and similar materials in many applications. In addition, many companies are going a step further by using recycled materials or responsibly sourced fibres<\/strong> such as FSC-certified paper and board.<\/strong> <\/p>\n

    In parallel, recycled plastics are also used in certain applications. <\/strong>These materials can be recovered and reprocessed after disposal in appropriate recycling systems.<\/p>\n

    Whenever possible, choosing cardboard is often the most sustainable option. It is a responsible choice for both your brand and the environment. <\/p>\n

    Why choose eco-friendly POS materials?<\/h2>\n

    Today, opting for sustainable POS materials printing<\/strong> is not only a responsible decision but also a strategic one. Its commercial importance at the point of sale is undeniable, and like any advertising medium, it contributes to building a positive and emotionally <\/strong>engaging brand image.<\/p>\n

    If your promotional materials do not reflect sustainable values, they may create a disconnect with your audience. On the other hand, using cardboard or sustainable materials helps your brand connect positively with customers.<\/strong> <\/p>\n

    In addition to being recognised as an environmentally responsible company, you can access new market opportunities that value sustainable production and materials.<\/p>\n

    Cardboard, for example, offers great versatility and functionality. <\/strong>It is lightweight, foldable and easy to transport. It is also cost-effective, making it an efficient alternative for many applications. <\/p>\n

    Ultimately, consistency, environmental commitment, versatility and cost efficiency make eco-friendly POS materials a strong strategic choice for your business.<\/p>\n

    Artyplan, specialists at your service<\/h2>\n

    At Artyplan, we support your business with expert advice on print production for eco-friendly POS materials. <\/p>\n

    We help you select the most suitable materials, formats and solutions <\/strong>based on your objectives. <\/p>\n

    Our team <\/a>combines experience, innovation and sustainability <\/a>to deliver effective visual communication at the point of sale. <\/p>\n","protected":false},"excerpt":{"rendered":"

    The print production of eco-friendly POS materials (POSM) has become a well-established trend. Are you aware that advertising at the point of sale plays a key role in driving in-store purchases? Today, purchasing decisions are strongly influenced by advertising elements. In addition to creativity and design, format, location, price and promotional product all shape customer […]<\/p>\n","protected":false},"author":3,"featured_media":15928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,81],"tags":[],"class_list":["post-15929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eco-friendly","category-news"],"yoast_head":"\nEco-friendly POS materials: sustainable printing for retail<\/title>\n<meta name=\"description\" content=\"Discover eco-friendly POS materials and sustainable printing solutions to enhance your brand image and boost in-store sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artyplan.com\/en\/blog\/eco-friendly-pos-materials-printing-a-new-marketing-trend\/\" \/>\n<meta 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