{"id":16063,"date":"2020-09-28T00:00:00","date_gmt":"2020-09-27T22:00:00","guid":{"rendered":"https:\/\/artyplan.com\/uncategorized\/what-paper-should-you-use-to-print-flyers\/"},"modified":"2020-09-28T00:00:00","modified_gmt":"2020-09-27T22:00:00","slug":"what-paper-should-you-use-to-print-flyers","status":"publish","type":"post","link":"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/","title":{"rendered":"What paper should you use to print flyers?"},"content":{"rendered":"

Printing flyers<\/strong> <\/em>is an essential task in advertising. It is an effective way to promote your business and communicate key messages quickly. In this article, we explain the best paper options for flyers,<\/a> along with other important characteristics to consider. <\/p>\n

What paper is best for flyers?<\/h2>\n

In general, coated paper (gloss or matte) is the most commonly used option for this type of advertising. <\/strong>Its smooth, satin finish enhances the visual experience and improves the perception of quality. It is also highly resistant due to its compact structure. <\/p>\n

This type of paper includes a coating layer made of mineral pigments and adhesives, which enhances colour reproduction. <\/strong>However, it is not ideal for writing. Overall, it provides a smooth and visually appealing surface. <\/p>\n

If cost is a priority, uncoated paper (offset paper) <\/strong>is a more economical option. Although print quality is lower and colours appear less vibrant, it remains a practical solution for large print runs or simple designs. <\/p>\n

Cardstock is another alternative. It is thicker and offers excellent print definition and durability, creating a strong visual impact. It is often used by premium or luxury brands aiming to convey a high-quality image. <\/p>\n

Finally, offset paper (used in traditional printing processes with rollers and plates) is suitable for certain applications, <\/strong>although it is less commonly used for high-impact advertising pieces. <\/p>\n

Paper weight: a key factor<\/h2>\n

Paper weight (grammage) plays a crucial role in the final result. It affects both durability and print quality. The most common options are:<\/strong> <\/p>\n

– 80 gsm: Standard office paper, typically used for everyday printing.<\/p>\n

– 135 gsm: Lightweight flyers, <\/strong>cost-effective and suitable for large quantities.<\/p>\n

– 170 gsm: One of the most common choices for flyers, brochures and folded formats (diptychs\/triptychs).<\/p>\n

– 250 gsm: Provides a premium look<\/strong> and increased durability.<\/p>\n

– 300 gsm: Very rigid and resistant, although less commonly used for mass flyer distribution. <\/p>\n

As you can see, selecting the right paper is essential to achieve the desired impact in your flyer campaigns.<\/strong> If your business needs further guidance, we are here to support you. <\/p>\n","protected":false},"excerpt":{"rendered":"

Printing flyers is an essential task in advertising. It is an effective way to promote your business and communicate key messages quickly. In this article, we explain the best paper options for flyers, along with other important characteristics to consider. What paper is best for flyers? In general, coated paper (gloss or matte) is the […]<\/p>\n","protected":false},"author":3,"featured_media":16062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-16063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nBest Paper for Printing Flyers | Artyplan<\/title>\n<meta name=\"description\" content=\"Discover the best paper types and weights for printing flyers, from coated to offset, and achieve professional advertising results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What paper should you use to print flyers?\" \/>\n<meta property=\"og:description\" content=\"Discover the best paper types and weights for printing flyers, from coated to offset, and achieve professional advertising results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/\" \/>\n<meta property=\"og:site_name\" content=\"Artyplan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artyplan\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-27T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/imprimir-flyers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"976\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Triguero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Triguero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/\"},\"author\":{\"name\":\"Sergio Triguero\",\"@id\":\"https:\/\/artyplan.com\/en\/#\/schema\/person\/0ef19accced432bc277b8d5248cd2cc0\"},\"headline\":\"What paper should you use to print flyers?\",\"datePublished\":\"2020-09-27T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/\"},\"wordCount\":345,\"publisher\":{\"@id\":\"https:\/\/artyplan.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/imprimir-flyers.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/\",\"url\":\"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/\",\"name\":\"Best Paper for Printing Flyers | Artyplan\",\"isPartOf\":{\"@id\":\"https:\/\/artyplan.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/imprimir-flyers.jpg\",\"datePublished\":\"2020-09-27T22:00:00+00:00\",\"description\":\"Discover the best paper types and weights for printing flyers, from coated to offset, and achieve professional advertising results.\",\"breadcrumb\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/#primaryimage\",\"url\":\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/imprimir-flyers.jpg\",\"contentUrl\":\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/imprimir-flyers.jpg\",\"width\":1500,\"height\":976,\"caption\":\"flyer printing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Artyplan\",\"item\":\"https:\/\/artyplan.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What paper should you use to print flyers?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/artyplan.com\/en\/#website\",\"url\":\"https:\/\/artyplan.com\/en\/\",\"name\":\"Artyplan\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/artyplan.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/artyplan.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/artyplan.com\/en\/#organization\",\"name\":\"Artyplan\",\"url\":\"https:\/\/artyplan.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/artyplan.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/12\/Logo-artyplan-690x690-1.png\",\"contentUrl\":\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/12\/Logo-artyplan-690x690-1.png\",\"width\":690,\"height\":690,\"caption\":\"Artyplan\"},\"image\":{\"@id\":\"https:\/\/artyplan.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/artyplan\",\"https:\/\/www.instagram.com\/artyplan\/\",\"https:\/\/www.linkedin.com\/company\/artyplan\"],\"description\":\"Artyplan es una empresa especializada en producci\u00f3n gr\u00e1fica y comunicaci\u00f3n visual con 60 a\u00f1os de experiencia. Ofrecemos soluciones integrales de impresi\u00f3n en gran formato, PLV y retail, gesti\u00f3n de eventos y ferias, dise\u00f1o y fabricaci\u00f3n a medida, log\u00edstica y servicios de instalaci\u00f3n en todo el territorio. Trabajamos para marcas, agencias, espacios comerciales e instituciones que necesitan un partner fiable para desarrollar campa\u00f1as de marketing, proyectos de retail y acciones de branding o marketing. Combinamos tecnolog\u00eda avanzada de impresi\u00f3n digital, un equipo experto y una gesti\u00f3n completa de proyectos para garantizar calidad, agilidad y resultados a medida para cada cliente. Disponemos de plataformas B2B que facilitan a nuestros clientes la gesti\u00f3n de sus pedidos de materiales impresos as\u00ed como la log\u00edstica de los mismos.\",\"email\":\"info@artyplan.com\",\"telephone\":\"+34 93 200 87 99\",\"legalName\":\"Artyplan S.L.\",\"vatID\":\"B61963229\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/artyplan.com\/en\/#\/schema\/person\/0ef19accced432bc277b8d5248cd2cc0\",\"name\":\"Sergio Triguero\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/artyplan.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c742a95811ffbc635a3d111ab446f278cce576575d14970fd5d56e17580c3f23?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c742a95811ffbc635a3d111ab446f278cce576575d14970fd5d56e17580c3f23?s=96&d=mm&r=g\",\"caption\":\"Sergio Triguero\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Best Paper for Printing Flyers | Artyplan","description":"Discover the best paper types and weights for printing flyers, from coated to offset, and achieve professional advertising results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/","og_locale":"en_US","og_type":"article","og_title":"What paper should you use to print flyers?","og_description":"Discover the best paper types and weights for printing flyers, from coated to offset, and achieve professional advertising results.","og_url":"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/","og_site_name":"Artyplan","article_publisher":"https:\/\/www.facebook.com\/artyplan","article_published_time":"2020-09-27T22:00:00+00:00","og_image":[{"width":1500,"height":976,"url":"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/imprimir-flyers.jpg","type":"image\/jpeg"}],"author":"Sergio Triguero","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sergio Triguero","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/#article","isPartOf":{"@id":"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/"},"author":{"name":"Sergio Triguero","@id":"https:\/\/artyplan.com\/en\/#\/schema\/person\/0ef19accced432bc277b8d5248cd2cc0"},"headline":"What paper should you use to print flyers?","datePublished":"2020-09-27T22:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/"},"wordCount":345,"publisher":{"@id":"https:\/\/artyplan.com\/en\/#organization"},"image":{"@id":"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/#primaryimage"},"thumbnailUrl":"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/imprimir-flyers.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/","url":"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/","name":"Best Paper for Printing Flyers | Artyplan","isPartOf":{"@id":"https:\/\/artyplan.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/#primaryimage"},"image":{"@id":"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/#primaryimage"},"thumbnailUrl":"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/imprimir-flyers.jpg","datePublished":"2020-09-27T22:00:00+00:00","description":"Discover the best paper types and weights for printing flyers, from coated to offset, and achieve professional advertising results.","breadcrumb":{"@id":"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/#primaryimage","url":"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/imprimir-flyers.jpg","contentUrl":"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/imprimir-flyers.jpg","width":1500,"height":976,"caption":"flyer printing"},{"@type":"BreadcrumbList","@id":"https:\/\/artyplan.com\/en\/blog\/what-paper-should-you-use-to-print-flyers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Artyplan","item":"https:\/\/artyplan.com\/en\/"},{"@type":"ListItem","position":2,"name":"What paper should you use to print flyers?"}]},{"@type":"WebSite","@id":"https:\/\/artyplan.com\/en\/#website","url":"https:\/\/artyplan.com\/en\/","name":"Artyplan","description":"","publisher":{"@id":"https:\/\/artyplan.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/artyplan.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/artyplan.com\/en\/#organization","name":"Artyplan","url":"https:\/\/artyplan.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/artyplan.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/12\/Logo-artyplan-690x690-1.png","contentUrl":"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/12\/Logo-artyplan-690x690-1.png","width":690,"height":690,"caption":"Artyplan"},"image":{"@id":"https:\/\/artyplan.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/artyplan","https:\/\/www.instagram.com\/artyplan\/","https:\/\/www.linkedin.com\/company\/artyplan"],"description":"Artyplan es una empresa especializada en producci\u00f3n gr\u00e1fica y comunicaci\u00f3n visual con 60 a\u00f1os de experiencia. Ofrecemos soluciones integrales de impresi\u00f3n en gran formato, PLV y retail, gesti\u00f3n de eventos y ferias, dise\u00f1o y fabricaci\u00f3n a medida, log\u00edstica y servicios de instalaci\u00f3n en todo el territorio. Trabajamos para marcas, agencias, espacios comerciales e instituciones que necesitan un partner fiable para desarrollar campa\u00f1as de marketing, proyectos de retail y acciones de branding o marketing. Combinamos tecnolog\u00eda avanzada de impresi\u00f3n digital, un equipo experto y una gesti\u00f3n completa de proyectos para garantizar calidad, agilidad y resultados a medida para cada cliente. Disponemos de plataformas B2B que facilitan a nuestros clientes la gesti\u00f3n de sus pedidos de materiales impresos as\u00ed como la log\u00edstica de los mismos.","email":"info@artyplan.com","telephone":"+34 93 200 87 99","legalName":"Artyplan S.L.","vatID":"B61963229","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}},{"@type":"Person","@id":"https:\/\/artyplan.com\/en\/#\/schema\/person\/0ef19accced432bc277b8d5248cd2cc0","name":"Sergio Triguero","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/artyplan.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c742a95811ffbc635a3d111ab446f278cce576575d14970fd5d56e17580c3f23?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c742a95811ffbc635a3d111ab446f278cce576575d14970fd5d56e17580c3f23?s=96&d=mm&r=g","caption":"Sergio Triguero"}}]}},"_links":{"self":[{"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/posts\/16063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/comments?post=16063"}],"version-history":[{"count":0,"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/posts\/16063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/media\/16062"}],"wp:attachment":[{"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/media?parent=16063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/categories?post=16063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/tags?post=16063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}