{"id":16067,"date":"2020-09-14T00:00:00","date_gmt":"2020-09-13T22:00:00","guid":{"rendered":"https:\/\/artyplan.com\/uncategorized\/brochure-folding-types-and-how-to-choose-the-right-one\/"},"modified":"2020-09-14T00:00:00","modified_gmt":"2020-09-13T22:00:00","slug":"brochure-folding-types-and-how-to-choose-the-right-one","status":"publish","type":"post","link":"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/","title":{"rendered":"Brochure folding: types and how to choose the right one"},"content":{"rendered":"<p>One of the most effective ways to promote your business is through brochures. This remains a highly relevant advertising strategy, combining traditional communication with modern channels. If you are considering using brochures to promote your business, here are<strong> the main options available.<\/strong>    <\/p>\n<h2>Brochure options for your business<\/h2>\n<p>There are many types of<a href=\"http:\/\/artyplan.com\/productos-impresion\/servicio-de-impresion-en-pequeno-formato\/impresion-comercial\/folletos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> brochures<\/strong><\/a> depending on the folding format. Choosing the right one depends on your business needs. Below are the most common options:  <\/p>\n<p>&#8211; <strong>Flyer<\/strong> (single sheet)<br \/>The simplest format. It consists of a single sheet printed on both sides. It is ideal when you do not need to include a large amount of information and want to present your message<strong> at a glance.<\/strong>  <\/p>\n<p>&#8211; <strong>Bi-fold brochure<\/strong> (folded in half)<br \/>This format divides the sheet into <strong>two panels,<\/strong> allowing you to include more detailed information. It is suitable for <strong>presenting menus, product ranges or general business information.<\/strong> <\/p>\n<p>&#8211; <strong>Tri-fold brochure <\/strong>(three panels)<br \/>Folded into <strong>three sections,<\/strong> creating six panels. It is ideal for more extensive content and commonly used in <strong>museums and cultural institutions.<\/strong>  <\/p>\n<p>&#8211; <strong>Four-panel fold <\/strong>(quad-fold brochure)<br \/>This format divides the sheet into<strong> four sections,<\/strong> resulting in eight panels for content distribution.<\/p>\n<p>&#8211; <strong>Multi-fold brochure<\/strong><br \/>Includes <strong>more than four folds. <\/strong>It is recommended when your business needs to present <strong>detailed and comprehensive information.<\/strong> <\/p>\n<p>Depending on the folding style, you can also consider:<\/p>\n<p>&#8211; <strong>Cross fold<\/strong><br \/>Folded in a cross pattern. Commonly used for<strong> tourist information<\/strong> such as city maps or guides. It can include multiple panels, similar to a booklet.  <\/p>\n<p>&#8211; <strong>Z-fold <\/strong>(accordion fold)<br \/>A series of parallel folds creating a zigzag structure. Widely used for structured information and step-by-step content. <\/p>\n<p>&#8211; <strong>Gate fold <\/strong>(window fold)<br \/>Folds inward from both sides, like opening a window. It creates a strong visual impact when opened. <\/p>\n<h3>How to choose the right brochure<\/h3>\n<p>When selecting the most suitable brochure format, your business should consider several factors, such as <strong>budget and the amount <\/strong>of information to include. If in doubt, we recommend consulting with professionals to ensure the best choice. <\/p>\n<p>Now that you are familiar with the <strong>available brochure formats,<\/strong> you can select the one that best fits your communication needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most effective ways to promote your business is through brochures. This remains a highly relevant advertising strategy, combining traditional communication with modern channels. If you are considering using brochures to promote your business, here are the main options available. Brochure options for your business There are many types of brochures depending on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":16066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"class_list":["post-16067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brochure Folding Types | How to Choose the Right Format | Artyplan<\/title>\n<meta name=\"description\" content=\"Discover the main brochure folding types and choose the best format for your business communication and print production needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brochure folding: types and how to choose the right one\" \/>\n<meta property=\"og:description\" content=\"Discover the main brochure folding types and choose the best format for your business communication and print production needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/\" \/>\n<meta property=\"og:site_name\" content=\"Artyplan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/artyplan\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-13T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/folletos-plegados.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Triguero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Triguero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/\"},\"author\":{\"name\":\"Sergio Triguero\",\"@id\":\"https:\/\/artyplan.com\/en\/#\/schema\/person\/0ef19accced432bc277b8d5248cd2cc0\"},\"headline\":\"Brochure folding: types and how to choose the right one\",\"datePublished\":\"2020-09-13T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/\"},\"wordCount\":368,\"publisher\":{\"@id\":\"https:\/\/artyplan.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/folletos-plegados.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/\",\"url\":\"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/\",\"name\":\"Brochure Folding Types | How to Choose the Right Format | Artyplan\",\"isPartOf\":{\"@id\":\"https:\/\/artyplan.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/folletos-plegados.jpg\",\"datePublished\":\"2020-09-13T22:00:00+00:00\",\"description\":\"Discover the main brochure folding types and choose the best format for your business communication and print production needs.\",\"breadcrumb\":{\"@id\":\"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/#primaryimage\",\"url\":\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/folletos-plegados.jpg\",\"contentUrl\":\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/folletos-plegados.jpg\",\"width\":2560,\"height\":1714,\"caption\":\"folded brochures formats\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Artyplan\",\"item\":\"https:\/\/artyplan.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brochure folding: types and how to choose the right one\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/artyplan.com\/en\/#website\",\"url\":\"https:\/\/artyplan.com\/en\/\",\"name\":\"Artyplan\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/artyplan.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/artyplan.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/artyplan.com\/en\/#organization\",\"name\":\"Artyplan\",\"url\":\"https:\/\/artyplan.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/artyplan.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/12\/Logo-artyplan-690x690-1.png\",\"contentUrl\":\"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/12\/Logo-artyplan-690x690-1.png\",\"width\":690,\"height\":690,\"caption\":\"Artyplan\"},\"image\":{\"@id\":\"https:\/\/artyplan.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/artyplan\",\"https:\/\/www.instagram.com\/artyplan\/\",\"https:\/\/www.linkedin.com\/company\/artyplan\"],\"description\":\"Artyplan es una empresa especializada en producci\u00f3n gr\u00e1fica y comunicaci\u00f3n visual con 60 a\u00f1os de experiencia. Ofrecemos soluciones integrales de impresi\u00f3n en gran formato, PLV y retail, gesti\u00f3n de eventos y ferias, dise\u00f1o y fabricaci\u00f3n a medida, log\u00edstica y servicios de instalaci\u00f3n en todo el territorio. Trabajamos para marcas, agencias, espacios comerciales e instituciones que necesitan un partner fiable para desarrollar campa\u00f1as de marketing, proyectos de retail y acciones de branding o marketing. Combinamos tecnolog\u00eda avanzada de impresi\u00f3n digital, un equipo experto y una gesti\u00f3n completa de proyectos para garantizar calidad, agilidad y resultados a medida para cada cliente. Disponemos de plataformas B2B que facilitan a nuestros clientes la gesti\u00f3n de sus pedidos de materiales impresos as\u00ed como la log\u00edstica de los mismos.\",\"email\":\"info@artyplan.com\",\"telephone\":\"+34 93 200 87 99\",\"legalName\":\"Artyplan S.L.\",\"vatID\":\"B61963229\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/artyplan.com\/en\/#\/schema\/person\/0ef19accced432bc277b8d5248cd2cc0\",\"name\":\"Sergio Triguero\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/artyplan.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c742a95811ffbc635a3d111ab446f278cce576575d14970fd5d56e17580c3f23?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c742a95811ffbc635a3d111ab446f278cce576575d14970fd5d56e17580c3f23?s=96&d=mm&r=g\",\"caption\":\"Sergio Triguero\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brochure Folding Types | How to Choose the Right Format | Artyplan","description":"Discover the main brochure folding types and choose the best format for your business communication and print production needs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/","og_locale":"en_US","og_type":"article","og_title":"Brochure folding: types and how to choose the right one","og_description":"Discover the main brochure folding types and choose the best format for your business communication and print production needs.","og_url":"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/","og_site_name":"Artyplan","article_publisher":"https:\/\/www.facebook.com\/artyplan","article_published_time":"2020-09-13T22:00:00+00:00","og_image":[{"width":2560,"height":1714,"url":"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/folletos-plegados.jpg","type":"image\/jpeg"}],"author":"Sergio Triguero","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sergio Triguero","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/#article","isPartOf":{"@id":"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/"},"author":{"name":"Sergio Triguero","@id":"https:\/\/artyplan.com\/en\/#\/schema\/person\/0ef19accced432bc277b8d5248cd2cc0"},"headline":"Brochure folding: types and how to choose the right one","datePublished":"2020-09-13T22:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/"},"wordCount":368,"publisher":{"@id":"https:\/\/artyplan.com\/en\/#organization"},"image":{"@id":"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/#primaryimage"},"thumbnailUrl":"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/folletos-plegados.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/","url":"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/","name":"Brochure Folding Types | How to Choose the Right Format | Artyplan","isPartOf":{"@id":"https:\/\/artyplan.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/#primaryimage"},"image":{"@id":"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/#primaryimage"},"thumbnailUrl":"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/folletos-plegados.jpg","datePublished":"2020-09-13T22:00:00+00:00","description":"Discover the main brochure folding types and choose the best format for your business communication and print production needs.","breadcrumb":{"@id":"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/#primaryimage","url":"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/folletos-plegados.jpg","contentUrl":"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/09\/folletos-plegados.jpg","width":2560,"height":1714,"caption":"folded brochures formats"},{"@type":"BreadcrumbList","@id":"https:\/\/artyplan.com\/en\/blog\/brochure-folding-types-and-how-to-choose-the-right-one\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Artyplan","item":"https:\/\/artyplan.com\/en\/"},{"@type":"ListItem","position":2,"name":"Brochure folding: types and how to choose the right one"}]},{"@type":"WebSite","@id":"https:\/\/artyplan.com\/en\/#website","url":"https:\/\/artyplan.com\/en\/","name":"Artyplan","description":"","publisher":{"@id":"https:\/\/artyplan.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/artyplan.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/artyplan.com\/en\/#organization","name":"Artyplan","url":"https:\/\/artyplan.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/artyplan.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/12\/Logo-artyplan-690x690-1.png","contentUrl":"https:\/\/artyplan.com\/wp-content\/uploads\/2025\/12\/Logo-artyplan-690x690-1.png","width":690,"height":690,"caption":"Artyplan"},"image":{"@id":"https:\/\/artyplan.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/artyplan","https:\/\/www.instagram.com\/artyplan\/","https:\/\/www.linkedin.com\/company\/artyplan"],"description":"Artyplan es una empresa especializada en producci\u00f3n gr\u00e1fica y comunicaci\u00f3n visual con 60 a\u00f1os de experiencia. Ofrecemos soluciones integrales de impresi\u00f3n en gran formato, PLV y retail, gesti\u00f3n de eventos y ferias, dise\u00f1o y fabricaci\u00f3n a medida, log\u00edstica y servicios de instalaci\u00f3n en todo el territorio. Trabajamos para marcas, agencias, espacios comerciales e instituciones que necesitan un partner fiable para desarrollar campa\u00f1as de marketing, proyectos de retail y acciones de branding o marketing. Combinamos tecnolog\u00eda avanzada de impresi\u00f3n digital, un equipo experto y una gesti\u00f3n completa de proyectos para garantizar calidad, agilidad y resultados a medida para cada cliente. Disponemos de plataformas B2B que facilitan a nuestros clientes la gesti\u00f3n de sus pedidos de materiales impresos as\u00ed como la log\u00edstica de los mismos.","email":"info@artyplan.com","telephone":"+34 93 200 87 99","legalName":"Artyplan S.L.","vatID":"B61963229","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"}},{"@type":"Person","@id":"https:\/\/artyplan.com\/en\/#\/schema\/person\/0ef19accced432bc277b8d5248cd2cc0","name":"Sergio Triguero","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/artyplan.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c742a95811ffbc635a3d111ab446f278cce576575d14970fd5d56e17580c3f23?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c742a95811ffbc635a3d111ab446f278cce576575d14970fd5d56e17580c3f23?s=96&d=mm&r=g","caption":"Sergio Triguero"}}]}},"_links":{"self":[{"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/posts\/16067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/comments?post=16067"}],"version-history":[{"count":0,"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/posts\/16067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/media\/16066"}],"wp:attachment":[{"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/media?parent=16067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/categories?post=16067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artyplan.com\/en\/wp-json\/wp\/v2\/tags?post=16067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}