{"id":18664,"date":"2026-09-01T08:16:53","date_gmt":"2026-09-01T06:16:53","guid":{"rendered":"https:\/\/artyplan.com\/news\/the-5-most-common-mistakes-when-tendering-pos-materials-with-a-print-provider\/"},"modified":"2026-09-01T13:18:15","modified_gmt":"2026-09-01T11:18:15","slug":"mistakes-when-bidding-for-pos-materials","status":"publish","type":"post","link":"https:\/\/artyplan.com\/en\/blog\/mistakes-when-bidding-for-pos-materials\/","title":{"rendered":"The 5 most common mistakes when tendering POS materials with a print provider"},"content":{"rendered":"\t\t
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\"Arnau<\/a><\/figure>

Arnau Forast\u00e9 Sans<\/a><\/h3>

Operations Director \/ COO of Artyplan<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t

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What are the most common mistakes when tendering POS materials?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The five mistakes that occur most often when tendering POS materials are: comparing unit price instead of total campaign cost, failing to audit the supplier\u2019s actual logistics capabilities, leaving replenishment out of the tender specifications, splitting the campaign among several suppliers without a single accountable party, and making a decision based on a print sample instead of a test under real in-store conditions. None of these five mistakes is noticeable when the contract is signed. All of them become apparent during the implementation week. I have been receiving POS tenders from the supplier side for more than twenty years. I have seen impeccable tender specifications, and I have seen specifications that guaranteed problems from the very first page. Before going any further, a necessary disclosure: I manage business development for an integrated supplier, so several of these recommendations work in my favour. That is why each mistake is accompanied by a way to verify it with any supplier, including mine.<\/strong> If a recommendation cannot be audited, it should not be included in a tender specification. That is the standard of this article. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The context that makes each mistake costly: half of promotions are no longer profitable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Before looking at the mistakes themselves, it is worth setting the scene. The data from Spain\u2019s FMCG sector is uncomfortable: <\/p>