{"id":18785,"date":"2026-09-03T07:30:00","date_gmt":"2026-09-03T05:30:00","guid":{"rendered":"https:\/\/artyplan.com\/?p=18785"},"modified":"2026-09-02T12:32:42","modified_gmt":"2026-09-02T10:32:42","slug":"web-to-print-or-traditional-supplier","status":"publish","type":"post","link":"https:\/\/artyplan.com\/en\/blog\/web-to-print-or-traditional-supplier\/","title":{"rendered":"Web to print or traditional print provider? 8 criteria for deciding"},"content":{"rendered":"\t\t
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\"Ignasi<\/a><\/figure>

Ignasi Pietx i Rusi\u00f1ol<\/a><\/h3>

Managing Director \/
CEO of Artyplan<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t

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Which is better for a company: web to print or a traditional print provider?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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It depends on one single variable: how many print orders the organisation generates and who places them. If there are only a few large orders, centralised within one department, a traditional print provider with account management works well. If there are many small orders generated by dozens of people across different locations \u2014stores, branches, franchisees\u2014, a web to print platform <\/a>can make the difference between controlling the brand and constantly chasing it. <\/p>

But the question contains a trap: web to print and a print provider are not the same type of alternative. One is software; the other is the company that manufactures the printed materials. The real decision is not \u201cplatform or printer\u201d, but which combination of software and production best fits the way your organisation orders print. This article sets out eight criteria to help you decide based on data. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A market that is growing because the problem is real<\/h2>\t\t\t\t<\/div>\n\t\t
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Web to print software is a growing global category. Estimates vary between research firms \u2014Fortune Business Insights values the global market at around $1.43 billion in 2025, with a projection of $3.13 billion by 2034 (9.1% annual growth), while other firms place it slightly above $1 billion with growth rates of 6\u20137%\u2014, but they all agree on the direction: sustained high single-digit growth over the next decade. <\/p>\n

What is driving this growth? The same phenomenon we see every week in client briefs: organisations with physical networks are generating an increasing number of decentralised print requests. Every store wants its own poster with a local promotion, every branch needs its own business cards, every franchisee needs its own window graphic. And Spain\u2019s FMCG market, worth \u20ac131 billion<\/strong> in 2025 according to NIQ, operates through networks of hundreds or thousands of locations per brand. <\/p>\n

Managing this constant flow by email with a traditional print provider works until it no longer does. The symptom is always the same: the marketing department becomes an order desk, approving artwork at eleven o\u2019clock at night. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Global web to print software market<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Fortune Business Insights, 2025 \u00b7 USD millions \u00b7 other research firms estimate lower ranges with the same overall trend<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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