{"id":19071,"date":"2021-12-27T00:00:00","date_gmt":"2021-12-26T22:00:00","guid":{"rendered":"https:\/\/artyplan.com\/?p=19071"},"modified":"2026-09-09T10:35:08","modified_gmt":"2026-09-09T08:35:08","slug":"advertising-banner","status":"publish","type":"post","link":"https:\/\/artyplan.com\/en\/blog\/advertising-banner\/","title":{"rendered":"Advertising Banner"},"content":{"rendered":"\n

If you are thinking about promoting your company, it is important to consider the advertising banner<\/strong> format. It is an effective way to communicate outdoors and reach a large audience. Below, we explain what you should take into account to carry out this strategy correctly.<\/p>\n\n\n\n

How to Prepare a File for Printing Advertising Banners<\/h2>\n\n\n\n

This is the first and most important step when sending advertising banners to print<\/strong>. To begin with, it is essential to consider the resolution<\/strong> of the images, as well as their format, bleed and other technical requirements.<\/p>\n\n\n\n

Bear in mind that the larger the print, the higher the file resolution should be to prevent the final result from appearing blurred or pixelated. Ideally, at least 300 dpi should be used for colour printing.<\/p>\n\n\n\n

You should also make sure that the safe areas around the text are wide enough and that the typeface<\/strong> is large and clear enough to be easily read from a distance.<\/p>\n\n\n\n

Characteristics of an Advertising Banner<\/h2>\n\n\n\n

The main advantage of using banners as a promotional medium is their high durability, making them ideal for long-term campaigns. They are also very easy to install and remove because they do not need to be glued to the surface.<\/p>\n\n\n\n

In addition, they allow you to communicate a clear, direct and attractive message aimed at the audience you want to reach.<\/p>\n\n\n\n

Materials Used for Advertising Banners<\/h3>\n\n\n\n

If you are looking for a sustainable option, there are materials and inks with a low environmental footprint<\/strong>. In our article on eco-friendly banners<\/em><\/a>, we explain the different materials available on the market.<\/p>\n\n\n\n

Below are some of the most common materials used to manufacture advertising banners:<\/p>\n\n\n\n