Part of what is communicated inside a pharmacy is regulated by law. Royal Decree 1416\/1994 regulates the advertising of medicinal products for human use in Spain: it is not an industry code of good practice, but current national legislation. Most print suppliers producing material for the pharmacy channel have never read it. <\/p>
That is the fundamental difference. It also explains why a pharmacy campaign takes three to four weeks longer than an equivalent FMCG campaign. <\/p>
Spain has 22,273 community pharmacies, according to the 2025 Statistics on Registered Pharmacists and Community Pharmacies report<\/em> by the General Council of Pharmaceutical Associations. That is 70% more than all public primary care points combined. <\/p> It is a vast, highly distributed network in which each pharmacy owner also decides independently what material is accepted in their establishment.<\/p> What follows is what makes the difference in practice: what can and cannot be communicated, where the boundary lies between medicines and cosmetics, and why the same POS material<\/a> that works in a perfumery can be a problem in a pharmacy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\tPharmacies and perfumeries are not the same channel: who makes the decision is the critical difference<\/h2>\t\t\t\t<\/div>\n\t\t\t\t