If your business is planning promotional activities, it is important to consider the format of advertising banners. They are an effective way to communicate outdoors and reach a wide audience. Below, we explain what they are and how to use this strategy effectively.
How to prepare print files for advertising banners
This is the first and essential step before sending files to print. Pay special attention to image resolution, file format and bleed. The larger the print size, the higher the required resolution to ensure optimal results. As a guideline, a minimum of 300 dpi is recommended for colour printing. Also consider increasing safe margins for text and using sufficiently large, legible typography to ensure readability from a distance.
Key features of advertising banners
The main advantage of using a PVC banner (durable flexible display material) as a promotional medium is its durability, making it ideal for long-term campaigns. It is also easy to install and remove, as it is not permanently fixed. Additionally, it enables direct and visually impactful communication, adapted to the target audience.
Materials used for advertising banners
If your business is looking for more sustainable options, there are materials and inks available with a lower environmental impact.
Below are the most commonly used materials in advertising banners:
- PVC: a plastic material that delivers high print quality and strong visual finishes.
- Micro-perforated mesh: allows air to pass through its structure. These banners are ideal for outdoor use, as they withstand extreme weather conditions and strong wind without tearing.
It is also important to consider fixing systems (with or without eyelets, with sleeves, etc.) and the need for perimeter reinforcement, especially for larger formats.
Types of advertising banners
Before planning the final production, it is essential to understand the different types of advertising banners available on the market:
- Frontlit banner: a white banner with a glossy finish, designed for front lighting. It is one of the most widely used options due to its cost-effectiveness, print quality and durability. Suitable for both indoor and outdoor use, such as trade shows or events.
- Backlit banner: designed for backlighting. Suitable for both indoor and outdoor applications, these banners are used in lightboxes or illuminated surfaces, making them ideal for night-time advertising.
- Blockout banner: includes an internal black layer that prevents light transmission. This ensures an opaque, more detailed and visually impactful result. It is commonly used for double-sided outdoor advertising.
- Mesh banner: designed for outdoor spaces exposed to strong wind. Its perforated structure allows air to pass through, reducing resistance and improving durability.
If you need support, rely on Artyplan
At Artyplan, we specialise in print production services with a flexible production model adapted to your business needs. Our team provides expert guidance at every stage. We support your business in defining the right advertising banner for your campaign, from design considerations to file preparation for printing.
