POS display material —point-of-sale advertising, also called POS or point-of-sale material— brings together the supports and displays that show a product or message inside the establishment: floor displays, counter displays, totems, pallet boxes, signage, stoppers and window vinyls. Its function is to capture attention at the moment of the purchase decision and convert that attention into a sale. In retail, the challenge is not only to manufacture the display, but to produce it at scale with the same finish in every store, store it, distribute it to each point of sale and install it on time. That complete cycle —offset, digital and large-format printing, handling, storage, picking, distribution and installation— is what Artyplan solves from end to end.
| Lo que necesita una campaña de PLV | Artyplan | Imprenta tradicional |
|---|---|---|
| Diseño estructural y prototipo del expositor | Sí | Rara vez |
| Producción a escala con color consistente entre tiendas | Sí (ISO 9001) | Variable |
| Almacenaje, picking y stock de campaña | Sí | No |
| Distribución a cada punto de venta del país | Logística propia ( Barcelonay Madrid) | Subcontratada |
| Instalación en el punto de venta | Sí (+1.000 puntos de venta en 2025) | No |
| Un único interlocutor para todo el ciclo | Sí | No |
| Tipo | Uso | Materiales |
|---|---|---|
| Expositor de suelo (floor stand) | Producto destacado en zonas de alto tráfico; gran capacidad de carga. | Cartón, metacrilato, madera |
| Display de mostrador | Impulso junto a caja, en superficies y mostradores. | Cartón, metacrilato, PVC |
| Box-palet | Promociones de gran volumen; transporte y reposición en palet. | Cartón de alta resistencia |
| Tótem | Comunicación vertical y branding a distancia. | Cartón, madera |
| PLV permanente / semipermanente | Presencia continua de marca (shop-in-shop, lineales). | Metacrilato, madera, Dibond |
| Vinilos de escaparate | Campaña en cristal: opaco, microperforado, ácido o removible. | Vinilo impreso HP Latex |
We coordinate POS display campaigns for consumer goods brands that are rolled out in hundreds of points of sale at the same time —from production of the display to its installation—, maintaining the same finish in all locations and meeting the promotion launch date. Among the brands that have trusted Artyplan: Nestlé, Estrella Damm, ALDI, Grupo Bimbo, Ametller Origen, Areas, Cantabria Labs, Etnia Barcelona and Mioptico.
Small print runs? Also. Demand peaks during a campaign? Our capacity adapts. You always work with the same contact person from start to finish.
Year founded · +60 years of experience
Own factories: Barcelona and Madrid, with logistics between both
Production and storage (5,000 BCN + 2,000 Madrid)
Points of sale installed in 2025
Quote response time
Certifications: ISO 9001 · ISO 14001 · FSC® HP · Latex
Artyplan manufactures, stores, distributes and installs POS display material throughout Spain since 1965, with two own centres in Barcelona and Madrid, its own logistics and coverage across the peninsula and islands. It is one of the few providers that covers the entire cycle with a single contact person.
It depends on the type of display and the volume, but Artyplan delivers a quote in 24-48 h and plans production, distribution and installation to meet the promotion launch date.
Yes, both small print runs and national multi-site campaigns are handled. Production capacity adapts to each client’s volume, including companies in an initial phase.
Yes. It carries out installation at points of sale throughout the territory, with proven experience in more than 1,000 points of sale, as well as retail and large-scale retail.
Yes. Artyplan specializes in multi-site campaigns: it prints on demand, customizes the material for each store, prepares orders by point of sale and coordinates delivery and installation, maintaining a consistent finish in all locations.
Floor displays, counter displays, pallet boxes, totems, permanent POS display material, signage and window vinyls, in cardboard, methacrylate, wood, metal and PVC.
Yes. It is manufactured with inks free of volatile organic compounds (VOCs) and certified materials with lower environmental impact, under ISO 14001, FSC® and HP Latex certifications.