We cannot control time, but we can manage it and make the most of it. Printing custom calendars for businesses and distributing them as a marketing tool contributes to this and improves brand perception.
Types of calendars: formats and materials
Although there are standard calendar sizes, current customisation options in print production go much further. Our team will help you identify the most cost-effective standard formats. However, if you opt for customised dimensions, the impact and differentiation are significantly greater.
A more useful classification is based on their design and purpose. For example, we can produce wall calendars or pocket calendars. There are also desk calendars, sheets, and triangular structures, which are always very versatile.
There are also important technical differences between options. For example, magnetic calendars adhere to metal surfaces. Others may include top or side spiral binding, fold-out formats, or even chains (used as a mobile support), among many other styles.
The final key distinction is between daily, weekly and monthly calendars.
Why give or print a custom calendar?
Offering personalised gifts to your clients, suppliers or employees is an excellent marketing resource. If you choose well, these items appeal to recipients and generate positive impact.
Calendars are always a particularly effective gift:
- They are useful and practical, and with good design, visually appealing and durable
- They align easily with your brand values
Advantages as a marketing tool
A strong merchandising strategy must connect with your audience, build emotional links and remain effective over time.
These are precisely the benefits that custom calendars offer as a tool for advertising and public relations:
- Their functionality makes them attractive to all types of audiences
- They allow the inclusion of personalised messages and original designs
- They support creative solutions that make them more distinctive and engaging
- Their use lasts over time, typically for a full year
- They act as a constant brand presence in the recipient’s daily environment
- In many cases, they are consulted by other people, extending brand visibility
- There are multiple options with different cost levels, allowing flexible budget allocation
- They are generally a cost-effective investment, with year-long visibility that is difficult to match with other media
In addition, new print production technologies make it possible to maximise the value of these corporate gifts for businesses, clients and employees. Particularly relevant are:
- Visual impact and presence: a wide range of techniques, inks, die-cutting (custom shape cutting), materials and creative resources to differentiate products
- Distribution: easy to distribute, either by hand or by post, with impact extending beyond the direct recipient
- Personalisation: inclusion of images, messages, colours and specific designs for each brand or audience
An Artyplan speciality
We are a print production company with extensive experience across all types of printing services. One of the key factors behind our results is the level of customisation we provide, together with our client service.
If your business is interested in printing custom calendars, contact us. Our experts will answer your questions and help you integrate them effectively into your marketing strategy.
