Printing restaurant menus can enhance your customers’ experience and guide their choices. It can also stimulate appetite and suggest new options to try. As a result, your business profitability can increase.
By designing your menus according to aesthetic and marketing criteria, you can convey your establishment’s brand image. You also create a strong impression on your customers and encourage repeat visits.
Sizes, formats and materials for menu design
When printing menus, you can choose from different formats and sizes. Options range from A6, A5, A4 to A3. This area offers strong creative flexibility. We also recommend having a digital version aligned with the same design as the printed format.
In terms of physical materials, heavier and more rigid substrates provide a better customer experience. There are wooden menus, placemat-style menus and also shaped formats that reflect your establishment’s concept. However, many menus are printed on coated paper, typically around 350 gsm.
Menus must also be durable, as they are handled frequently and exposed to food and drinks. Many designs include lamination, either gloss or matt. If this option is not suitable, printing on synthetic paper or high-density polyethylene (HDPE) is a good alternative. This material combines the benefits of paper and plastic.
Types of menus
Once in your customers’ hands, menus can shape their experience according to their preferences. Personalising them as much as possible will maximise their impact.
However, it is important to differentiate between formats. A restaurant menu is not the same as a wine list, a tapas menu or a dessert menu. Each requires a design adapted to its specific function. Use this to reinforce your brand identity.
If your business includes different spaces, such as dining room and terrace, it is advisable to have a specific menu for each. Similarly, if you offer breakfast service, you should provide a dedicated morning menu. Wine lists are also frequently requested and offer a strong opportunity to present your offer with a distinctive and carefully designed format.
Web-to-print: simple and efficient
You can now design and print menus for restaurant groups and chains in a customised way using tools such as web-to-print platform.
These platforms provide a wide range of templates aligned with your corporate identity, allowing you to adapt menus to different moments of the service: wine lists, cocktail menus or dessert menus.
They also allow you to manage changes and place print orders online, making the process more efficient and ensuring continuous availability of your materials.
Among their advantages are 24/7 availability and access to your full order history.
Artyplan consultancy
At Artyplan, our goal is to enhance the impact of your menus on your customers. Our team supports your business in printing restaurant menus that deliver the added value you need, through high-quality materials and print production.
