Would you like to know which colour trends will dominate in 2023? Understanding trends in graphic design is essential to create current, inspiring and impactful visual communication. In this article, we will tell you which colours will define the year ahead.
Colour trends that will stand out in 2023
The 2023 colour palette is already defined. Before the start of a new year, trend forecasters, artists and colour experts predict which tones will prevail.
These are the colours that will have the greatest presence in creative applications:
- Pale yellow. Conveys optimism, brightness and positive energy.
- Soft aquamarine. It will stand out across its full range. It enhances concentration, conveys calm and soothes the mood, creating a sense of tranquillity.
- Lavender. A pale variation of violet that reflects elegance, empathy and extroversion. It will play a strong role this year.
- Pink. Associated with innocence, poetry and emotion, it remains at the forefront of trends and fashion references.
However, there is one standout colour in graphic design that will have greater impact. We are referring to Pantone’s Colour of the Year. Which one is it?
Colour of the Year 2023 according to Pantone
In our article Graphic Design Trends 2022, we reviewed the key aesthetic developments of the year. We introduced 17-3938 Very Peri as Pantone’s Colour of the Year, a blend of calm blue with violet-red undertones that conveyed creativity and innovation.
Its reign comes to an end and, as expected, Pantone has announced a new colour for 2023. The selected tone has a suggestive and positive name: Viva Magenta. With code 18-1750 TCX, it stands out for its expressive contrasts.
Positioned between red and fuchsia, widely used in 2022, it stands out for its balance between warmth and coolness, making it versatile and adaptable. In a way, it has chameleon-like qualities. It also succeeds in connecting the physical and digital worlds within a single chromatic plane.
It is, without a doubt, a vibrant, energetic and electrifying colour. It does not go unnoticed and immediately captures attention. Its hypnotic character, combined with a bold and inclusive nature, enhances self-expression, individuality and a desire to stand out.
Colours and biodiversity
Before concluding this overview of 2023 colour trends, we now turn to biodiversity. Pantone Colour Institute highlighted this theme with a dedicated selection weeks before announcing the Colour of the Year.
In this context, 1775C has been selected as the Colour of Biodiversity 2023. This choice is not random; it represents a chromatic statement that the ecosystem can endure.
Did you know it is inspired by the oldest pigment on Earth? It is a marine pink found in sedimentary rocks in Mauritania, with an estimated age of over 1,100 million years. It represents what Earth was like before the emergence of human life.
On the other hand, sustainability and ecology continue to be key priorities. As a result, the 2023 palette also reinforces nature-inspired tones. Key trends include:
- Raw and brown tones
- Sand and clay shades
- Greys, blues and warm neutrals
- Soft balanced green
What do you think about the colour trends for 2023? Request a no-obligation quote for printing any graphic material. We master colour, technology and production.
