Blog about packaging, containers and packaging solutions

Packaging plays a much broader role than simply protecting a product. The package is part of the purchasing experience, communicates a brand’s identity and can directly influence consumer perception. In this section, we bring together content related to the design, printing and production of packaging solutions for different sectors and types of products.

Here you will find information about boxes, cases, containers, packaging and customised bags, as well as content on materials, finishes, printing systems and customisation options. We also cover aspects related to packaging structure, resistance, presentation at the point of sale and the way graphic design can help differentiate a product from its competitors.

Packaging is also closely linked to brand strategy. Elements such as colour, typography, materials and finishes help communicate a company’s values and build a consistent image across all customer touchpoints. For this reason, our articles explore trends, design ideas and different alternatives for adapting packaging to the needs of each project.

Sustainability is another factor transforming the sector. The use of recyclable materials, certified papers, cardboard, reusable solutions and designs that optimise material consumption makes it possible to develop packaging with a lower environmental impact without compromising functionality or print quality.

Packaging can also be adapted to many different contexts: retail products, promotional campaigns, e-commerce, food, cosmetics, corporate gifts and special launches. Choosing the right format, material and finish helps protect the product during transport while improving its presentation and strengthening brand recognition.

Below you can browse all our articles on packaging, containers, boxes, materials, design and printing solutions, ordered from the most recent content.