Sales periods are the most important moments for retail businesses. It is essential to reinforce them with signage and the right graphic elements to attract attention and bring customers into your store. Once inside, promotional purchases are often emotional and impulsive, so effective communication helps increase sales.
Graphic elements: how to promote sales periods
During sales campaigns, you should make full use of all visual communication resources at the point of sale. By doing so, you can maximise visibility and drive higher sales. There is a wide range of print production and POS materials available to support your campaign.
Signage
These are typically large-format posters designed to attract attention from a distance. They are highly effective in shop windows and inside the store to highlight specific areas and products. During sales periods, they are widely used to communicate maximum discounts and promotional messages.
Hanging signs
Hanging or suspended signs are particularly useful for defining spaces and drawing attention to special offers and pricing. Installed at different heights and suspended from the ceiling, they offer strong visibility from a distance.
Self-adhesive vinyl
The use of self-adhesive vinyl provides versatility and cost efficiency during sales campaigns. It performs well in shop windows, as well as on walls, shelving and glass surfaces. Its main advantage is flexibility: due to its affordability, it can be replaced frequently and customised as needed.
Roll up
Roll-up displays are self-supporting formats. They are easy to install, store and transport, making them ideal for temporary campaigns. The printed area is typically a PVC banner (flexible printed material), allowing for high-impact visuals. The base structure houses the material when rolled up and ensures stability when displayed.
PVC banners
This format is highly versatile and strongly recommended for sales campaigns. Many brands use PVC banners to cover façades with impactful promotional messages. They are also widely used in shop windows and in-store areas.
Cubes
Promotional cubes made from cardboard, POS materials or other substrates are highly eye-catching. Their three-dimensional format allows you to create volume and multiply message visibility. With all sides printable, they significantly enhance brand awareness and serve as an effective promotional tool.
Leaflets
Leaflets are essential elements for communicating sales campaigns. They can be distributed by hand, placed in mailboxes, displayed on stands or sent by post to potential customers. In-store, they help communicate special offers, expand your customer database and support customer loyalty.
Flyers
Flyers are similar to leaflets and serve the same purpose. However, they are more cost-effective, as they consist of a single sheet printed on one or both sides. They require concise messaging and careful content planning, but offer a lower cost per impact.
Labels
Labels are essential for signage and for clearly displaying prices and discounts. They also allow you to add a creative touch to product presentation.
In the best hands
At Artyplan, we provide your business with a team of specialists in print production, signage and a wide range of visual communication materials for sales campaigns. We advise you on the most suitable solutions for your needs, helping you optimise your investment and maximise results.
