Outdoor advertising remains an effective strategy for reaching audiences in public spaces. From billboards and signage to promotional displays, selecting the right material is essential to ensure durability, visual quality and long-term performance.
Below, we explore the most commonly used materials in outdoor advertising, highlighting their characteristics, advantages and recommended applications.
What materials are used in visual communication printing?
If you are considering advertising through posters, you should first determine which type of material to use depending on the location, the intended use and the duration of the campaign. These are some of the materials commonly used:
Dibond signs
Dibond, known for its strength and light weight, consists of two aluminium sheets enclosing a polyethylene core. This structure provides excellent rigidity while remaining lightweight, making it ideal for durable outdoor signage with strong visual impact. Its resistance to weather conditions and ease of handling also make it a preferred choice for outdoor advertising, signage and information panels.
Advantages
- Smooth and elegant surface.
- Resistant to corrosion and weather conditions.
- Provides a professional finish, ideal for high-resolution images.
- Ideal for long-lasting signage and posters.
Disadvantages
- Higher cost compared to other materials.
PVC signs (Polyvinyl Chloride)
- Waterproof and water-resistant.
- Durable and suitable for outdoor use.
- Can be printed in high quality.
Disadvantages
- Less environmentally friendly than other materials.
- May fade over time if exposed to direct sunlight.
Acrylic signs (PMMA)
Acrylic (PMMA), also known as acrylic glass, is a transparent plastic with an appearance similar to glass, but lighter and more impact-resistant. Its glossy finish makes it ideal for interior design applications, signage and display elements, providing an elegant and modern look. In addition, it is easy to shape and cut, making it highly versatile for different creative and commercial projects.
Advantages
- Provides a crystal-clear and sophisticated appearance.
- Resistant to impacts and UV rays, preventing discolouration.
- Perfect for signage and displays in premium environments.
Disadvantages
- Can scratch easily.
Polypropylene signs
This material is ideal for temporary or promotional signage due to its flexibility and ease of installation. It offers excellent visibility and can adapt to different surfaces, while providing resistance to mild environmental conditions. Its cost-effectiveness makes it an ideal option for short-term advertising campaigns.
Advantages
- Lightweight and easy to transport.
- Versatile for different applications.
- Resistant to wear and fading.
Disadvantages
- Less durable than PVC or aluminium.
Vinyl signs
Vinyl is a flexible and durable material, ideal for outdoor signage. There are many types of vinyl that we adapt according to the specific needs of each project. Some examples include:
- Polymeric: Known for its high quality and durability. One technique that further improves the performance of this material is lamination. This additional layer protects against damage caused by UV radiation, humidity and other forms of wear.
- Monomeric: A more basic-grade material, often used for short-term applications and campaigns. It offers a cost-effective and efficient solution for temporary needs.
Vinyl materials are versatile and widely used in many applications, particularly in the graphic production industry. One of their most notable characteristics is their ability to adapt to different adhesion requirements depending on the intended use.
Advantages
- Durable and water-resistant.
- Can adhere to various surfaces.
- Ideal for banners and outdoor signage.
Disadvantages
- Not as resistant to sunlight as other materials.
PVC banners
Thanks to their robustness and durability, PVC banners are ideal for creating large banners and outdoor advertising. They can withstand adverse weather conditions such as rain, wind and prolonged sun exposure. They are also widely used at trade shows and outdoor events. Their ability to be printed in high resolution ensures excellent visibility and strong visual impact.
Advantages
- Weather- and wear-resistant.
- Large format for maximum visibility.
- Ideal for outdoor events and trade shows.
Disadvantages
- They may be heavier and more difficult to handle.
Fabric signs
Fabric is an excellent option for banners and hanging signage, especially in indoor environments such as trade shows, corporate events or art exhibitions. Its texture and natural drape add a touch of elegance and professionalism. It is also a durable and easy-to-transport solution, making it a practical and visually appealing choice for advertising and decoration.
Advantages
- Lightweight and easy to transport.
- Provides a sophisticated appearance.
- Versatile for different applications.
Disadvantages
- Requires care when washing.
- Less resistant than PVC or aluminium.
Foam board signs (lightweight rigid display panel)
Foam board (lightweight rigid display panel) is characterised by a central polystyrene foam core, laminated with paper or cardboard layers on both sides. This composition provides notable rigidity and durability while maintaining a low weight. It is widely used in signage, architectural models, photographic mounting and artistic applications due to its ease of cutting and handling.
Advantages
- Lightweight and easy to transport.
- Ideal for presentations and exhibitions.
- Smooth surface for high-quality printing.
Disadvantages:
Less resistant than other materials.
Not suitable for outdoor use.
Wood signage
Wood, with its natural and rustic appearance, not only conveys a sense of warmth and authenticity but also adapts well to businesses that want to project a traditional and welcoming image. Its versatility allows it to be integrated into a wide range of decorative styles, from classic to contemporary, enhancing both the atmosphere and the visual identity of the space.
Disadvantages:
- Less resistant than other materials.
- Not suitable for outdoor use.
Wood signage
Wood, with its natural and rustic appearance, not only conveys a sense of warmth and authenticity but also adapts well to businesses that want to project a traditional and welcoming image. Its versatility allows it to be integrated into a wide range of decorative styles, from classic to contemporary, enhancing both the atmosphere and the visual identity of the space.
Wood signage
Wood, with its natural and rustic appearance, not only conveys a sense of warmth and authenticity but also adapts well to businesses that want to project a traditional and welcoming image. Its versatility allows it to be integrated into a wide range of decorative styles, from classic to contemporary, enhancing both the atmosphere and the visual identity of the space.
Advantages
- Warm and natural aesthetics.
- Versatile and easy to work with.
- Biodegradable and environmentally friendly.
Disadvantages
- Requires regular maintenance.
- Susceptible to rot and termite damage.
Common sectors and applications for these materials
- Retail and shops:
Floor displays and freestanding display units are commonly used due to their ability to attract customer attention as they move through the store. These are often made of cardboard, PVC or aluminium. - Events and trade shows:
Paper and cardboard signage is widely used because of its versatility and cost efficiency. - Companies and offices:
Three-dimensional lettering and rigid signage are preferred for their durability and professional appearance. - Restaurants and bars:
A combination of rigid materials for outdoor signage and paper-based signage for interiors is common in this sector.
Tips for choosing the right material for your signage
- Environment:
Consider whether the sign will be placed indoors or outdoors and choose a material that can withstand the corresponding conditions. - Durability:
If the sign is for a temporary promotion, you may opt for more cost-effective materials. For long-term advertising, it is advisable to invest in more durable materials. - Budget:
While it may be tempting to choose the lowest-cost material, a good initial investment can reduce long-term costs thanks to the durability and quality of the material.
The most suitable material for advertising signage will depend on the purpose, lifespan and location of the sign. It is essential to consider these factors and select the material that best fits the specific needs of your project. With the right choice, your sign will not only communicate the message effectively but also withstand time and environmental conditions.
