Business cards are an important element of a company’s professional image, as they serve as a communication channel with potential clients. For this reason, it is essential to choose the right paper when printing business cards so they reflect quality and the correct style, aligned with the corporate image.
Types of paper for business cards
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Coated paper (couché paper)
Coated paper for business cards is very popular due to its high whiteness (higher than offset paper) and its low porosity. This provides a smooth texture and low ink absorption, allowing more precise reproduction of details.
Coated paper also includes one or several varnish layers, making the finish more resistant to stains and tears while providing a smooth surface.
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Offset paper
This type of paper is one of the most commonly used for printing business cards and can easily be produced in large quantities. It differs from other alternatives due to its porosity, which gives it a slightly rougher texture and allows it to absorb ink well. However, its whiteness is lower than that of coated paper.
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Recycled paper
Recycled paper is an environmentally responsible option for businesses looking for a sustainable alternative for their business cards. It is an excellent way to present your company while conveying a green and responsible brand image. All of this without losing the essential characteristics of a high-quality business card.
What is the recommended grammage for personal or business cards?
It is important to consider grammage when choosing paper for business cards, as it directly affects their durability and appearance. The higher the grammage, the thicker and more rigid the sheet.
Business cards need to be resistant but also easy to handle. For this reason, it is not recommended to use paper that is too thin.
The solidity of the paper should reflect the strength of your brand. For business cards, the most commonly recommended grammage is between 300 g/m² and 350 g/m².
- 300 g/m² This is a standard grammage for personal or business cards and is suitable for most uses.
- 350 g/m² This grammage is slightly thicker and offers greater durability.
- 400 g/m² This is the thickest option and is ideal for premium, high-quality business cards.
In conclusion, there are many options available, so it is important to consider the specific needs and preferences of each company. We recommend working with a provider who can advise you on which paper best fits your requirements. Contact us.
