Retail and Point of Sale Printing

Retail printing: impact and precision

Digital printing for point of sale Digital printing for point of sale is one of the key elements within the retail sector. We provide print services for sectors such as home décor, fashion, banking and shopping centres, helping your business attract attention at the point of sale.

We cover all in-store advertising areas: window displays, decoration, signage, posters and packaging. In addition, we work with in-store wayfinding signage to streamline customer flow within retail spaces.

Discover how Artyplan can support your business through our expertise as a print production partner for the retail sector

Point 1

Boost product launches through strategic and eye-catching print materials.

Point 2

Clearly define and signpost spaces in a professional way with visible print solutions.

Point 3

Increase customer loyalty through customised and attractive print materials.

Digital printing media for point of sale

Some of the advertising materials you can use to run promotions at the point of sale:

Customised bags and packaging

Boxes and packaging must guarantee product quality and protection. At the same time, they should stand out from similar products and capture the customer’s attention to encourage purchase.

Hanging signs for retail

Used as informational signage for specific sections within a supermarket or for zone identification, such as parking areas or exits. They help attract attention and guide customers throughout the store.

Printed alarm covers

Ideal for decorating store entrances or checkout areas in supermarkets, without interfering with alarm systems. They help capture customer attention through promotions or new product launches.

Shelf fronts with stoppers

Place these graphic elements along the shelf during campaigns, promotions or product launches to increase visibility at the point of sale.

Product stands and display units

These are corners positioned in strategic locations to benefit from high footfall, for example in shopping centres. They provide space for selected brands to install POS materials (POSM) and maximise sales, while enhancing the customer experience.

PVC banners or self-adhesive vinyl

The perfect solution to decorate your point of sale or highlight products and promotions in shop windows. They are weather-resistant, ensuring exceptional durability even in demanding outdoor conditions.

Signage

Graphic elements used to generate visibility and provide effective wayfinding in large retail spaces or stores, typically outdoors.

Printed flyers

A tool that enables fast and direct communication. They are commonly placed on store counters so customers can easily pick them up.

Web-to-print for the retail sector

Online platform that allows you to manage your print requirements in a decentralised and customised way. You can distribute the same print material or adapt it with specific modifications for each point of sale.

With Artyplan’s web-to-print service, you can monitor the entire process, from request to distribution across different store locations.

Customisation of variable elements

We offer the option to modify variable data within the advertising materials your business needs to print. This allows you to reuse materials for future campaigns and avoid creating multiple versions from scratch.

Production, order picking and nationwide distribution

We operate production centres where all machinery is centralised. Print requests are managed and distributed efficiently to each point of sale once completed. Materials can be distributed ad hoc according to multiple locations.

Sustainable printing for large retail spaces

We work with sustainable materials for the production of large-format graphic supports. Our objective is to reduce the environmental impact of our activity and help brands become more aware of it.