If you are not yet familiar with the function of these advertising elements or the advantages they can offer your business, in this article we explain what advertising MUPIs are, the types available and their main characteristics.
What is an advertising MUPI?
MUPIs (Urban Furniture as Information Points) are a type of outdoor advertising used to display adverts and messages in public spaces. In this way, urban furniture is used to provide visibility for a message.
They are usually rectangular in shape and designed with durable materials such as self-adhesive vinyl to withstand weather conditions. They are placed in strategic locations to ensure visibility to the largest possible audience.
Some examples of advertising MUPIs include display panels installed on surfaces such as walls, poles or bus stops, as well as portable structures that can be moved from one location to another.
Characteristics of advertising MUPIs
The characteristics of MUPIs vary depending on the type of advertising panel and the installation location. However, some of the most common features are:
- Size: usually large in format to ensure visibility from a distance for passers-by.
- Material: made from durable materials such as steel or aluminium to support the weight of the display and withstand weather conditions.
- Design: visually attractive and eye-catching to capture attention.
- Lighting: some MUPIs include illumination to ensure visibility at night.
Types of advertising MUPIs
There are different types of MUPIs, each with its own characteristics and advantages. Some of the most common are:
- Traditional MUPIs: the most common type, installed in public spaces such as walls or poles. They are usually large and designed to attract the attention of people passing by.
- Digital MUPIs: use digital technology to display adverts on screens. These MUPIs offer higher resolution and allow dynamic content such as videos or animations.
- Indoor MUPIs: installed in indoor environments such as shopping centres, airports or train stations.
- Mobile MUPIs: can be moved from one location to another, such as those installed on vehicles or golf carts.
Advantages of MUPIs for advertising
These structures are highly effective for companies looking to achieve strong visual impact with a single campaign. Some of their main advantages are:
- Portable: they can be placed in different locations depending on campaign needs.
- Cost-effective: accessible for small businesses or campaigns with limited budgets.
- Visually attractive: typically feature bright colours and impactful graphics.
- Versatile: suitable for different types of advertising campaigns.
- Discreet: do not obstruct traffic visibility or interfere with the experience of passers-by.
Contact our commercial team and we will help you choose the type of MUPI that best fits your project.
