Sustainable large-format printing for outdoor use allows brand messages to be brought into public spaces. These are high-impact printed products with strong media visibility, essential in many marketing plans. Advertisers use them to effectively connect with their target audience.
Their visibility, visual impact and creative possibilities make them highly effective—especially now, as sustainable materials are increasingly used in eco-friendly strategies. Below are the main types of sustainable outdoor advertising formats currently available.
What are sustainable outdoor advertising formats?
Creativity in outdoor advertising applies both to messaging and to the materials used. If your business wants to take communication into public spaces, there are multiple options, formats and solutions available.
Self-adhesive vinyl
Large-format self-adhesive vinyl delivers striking visuals with high-quality finishes and strong visual impact. It is widely used for shop windows, vehicles, urban furniture, walls and many other applications.
Technically, different types are available: printed vinyl, cut vinyl, adhesive vinyl, micro-perforated vinyl and transparent vinyl. Sustainable options are PVC-free and free from chlorine or phthalates.
Advertising banners
PVC banners are applied to structures such as building façades, marquees, walls and other supports. Variants include frontlit, backlit, blackout and mesh banners, as well as micro-perforated options—ideal for high wind exposure. Today, many banners are produced using PVC-free, recyclable or biodegradable materials.
Billboards
Roads and urban areas offer large-format advertising structures that naturally attract attention. Whether new or existing, billboards generate strong visual impact.
Custom Roll-Up Banners
In temporary environments such as events, trade shows and street marketing campaigns, roll-ups and portable displays for leaflets play a key role. These are often foldable structures, increasingly produced with eco-friendly materials.
Exhibitors
Displays facilitate interaction with the audience while conveying brand messages with high visual impact. Many are made from cardboard, making them portable, easy to assemble and environmentally friendly.
Outdoor advertising stands
Advertising stands are portable structures that can be easily assembled and dismantled. They are suitable for both indoor and outdoor use, such as trade shows, markets or urban marketing activities. They are currently produced using eco-friendly inks and sustainable technologies.
Advertising Flags
Outdoor advertising flags—commonly seen in streets or events—offer strong visibility and communication opportunities. From streetlight banners to façade-mounted formats, they are available in multiple sizes and formats and are designed to withstand weather conditions.
Signage and posters for outdoor use
There are many signage options for shops and buildings, often including illuminated solutions. Posters have also evolved significantly and can now be printed with photographic quality on eco-friendly paper in multiple formats.
Outdoor advertising totems
Advertising totems are similar to flag structures but more rigid and static. They provide strong visual impact and high visibility.
Photocall
With the rise of social media, these formats have become increasingly important at events. Customised photocalls are used as photo backdrops or for audiovisual content. They are produced using sustainable materials such as cardboard, fabric or recycled plastics.
Advertising banners
Custom banners are graphic advertising elements—static or dynamic—placed on structures or furniture to capture attention. They are usually produced in horizontal formats.
Outdoor advertising in Barcelona
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