Self-assembly POS materials (Point of Sale Advertising) include any structure designed to promote a product or brand at the point of purchase. As temporary displays, it is essential that they are easy to assemble and practical to install.
Many manufacturers use a wide range of structures to ensure that their products stand out from competitors and gain visibility within retail environments.
Materials used in self-assembly displays
Self-assembly structures can be produced using different materials. At Artyplan, we are committed to and work with sustainable materials such as:
- Abiplex: a versatile and innovative cardboard material made from cellulose-based raw materials. It is ideal for developing easy-to-assemble structures. 100% recyclable and environmentally friendly.
- Honeycomb cardboard: a panel made of hexagonal cells that provides high resistance while remaining lightweight. This material offers excellent performance in load-bearing capacity, torsion resistance and impact absorption. It is recyclable and biodegradable, making it highly sustainable.
- Poplar wood: a lightweight, fine-grain wood that is easy to handle and process, with a uniform surface and good durability.
- Microchannel cardboard: a rigid board made from double corrugated layers. Due to its light weight, flexibility and ease of handling, it is ideal for printed packaging, displays, hanging signage and POS materials, among others.
How do self-assembly POS materials work?
Assembling these displays can sometimes be challenging for retail staff. At Artyplan, our displays and exhibitors are designed for self-assembly, giving autonomy to in-store teams without the need for technical specialists.
Our self-assembly POS materials use interlocking systems made from the material itself, eliminating the need for tools. Each structure is delivered with an assembly manual. Thanks to their design, they can be delivered flat, taking up minimal space and enabling efficient transport.
In addition, we can create a 3D file for each model, showing all components, materials, assembly process and final printed finish. This helps your business clearly visualise the final structure before production.
Benefits of POS materials
A well-designed POS element, aligned with your target audience, provides multiple advantages:
– Increase product rotation at the point of sale.
– Boost sales of a specific product.
– Improve brand recognition and familiarity among end customers.
– Strengthen customer loyalty to established brands.
– Support the launch and visibility of new products.
– Capture customer attention through improved in-store presentation.
– Enhance product visibility, features and promotional offers.
Artyplan experts in structural design
At Artyplan, we have a specialised team in structural design capable of developing any display concept your business requires. Our account managers support and guide you throughout the entire process to ensure an efficient and effective result.
