On 12 February, the Super Bowl final was held, the world’s largest event in terms of advertising scale. Printed advertising and the sports sector are closely connected, and this event is no exception.
Printed advertising and the sports sector
With an audience of more than 100 million viewers, Super Bowl ads reach extremely high prices (a 30-second spot can cost around 7 million dollars). Its global broadcast makes it a worldwide phenomenon, which is why the most important brands compete to place their advertisements during the live broadcast.
However, the importance of printed advertising at the Super Bowl goes far beyond television. The stadium and much of the city of Arizona are filled with large-format signage, including graphics on the exterior walls of the stadium, which welcome fans arriving for the event.
Advertisers know that sports signage delivers spectacular communication and brand awareness results. In fact, there are hardly any spaces left without printed presence during this event.
The relationship between outdoor advertising and sports is therefore bidirectional. Advertisers take advantage of the visibility of these events to increase brand awareness and reputation, while also providing significant revenue for organisers.
At the same time, these sporting events are promoted with large-format printed advertising, increasing their visibility and amplifying the expectation and scale of the event.
Where else can we find printed materials in sports environments?
Printed advertising can be found in almost every area of sports. Of course, it is present in stadiums, pavilions and sports fields, as we see with the example of the Super Bowl.
Official sports equipment also features printed advertising from sponsors. In addition, tickets and printed publications distributed during events include it.
Printed advertising is also present in sports facilities, training spaces, gyms and fitness centres, including professional environments. Many companies take advantage of these spaces to promote products or services related to physical activity.
There are also many ski resorts, cycling routes and motor routes that incorporate advertising spaces.
Shops, commercial spaces and points of sale are another key area for printed advertising in the sports sector. Of course, outdoor advertising in cities, roads and towns is also closely linked to sports events.
What are the most common materials in these spaces?
Although creativity is one of the main pillars of advertising, there are formats commonly associated with different advertising environments. If you are interested in implementing printed advertising in the sports sector, these are some references:
Stadiums
Signage, displays, pitch-side advertising boards, PVC banners, micro-perforated banners and frontlit banners, as well as self-adhesive vinyl, are among the most commonly used elements.
Sports centres
Gym banners, interior decorative printing, posters, self-adhesive vinyl, textile banners and murals are widely used.
Events
Outdoor events require highly resistant and durable materials. Banderoles and micro-perforated banners, fly banners, printed tents and golf banners are very common.
Points of sale
In commercial environments you can use many different formats. Their ability to drive sales is significant. Self-adhesive vinyl for floors and walls, printed retail displays, hanging posters and many other solutions are commonly used.
Outdoor advertising
Posters, billboards, façade banners and urban advertising panels play a major role.
Graphic solutions for the sports sector
Today there are many advanced technological solutions for creating impactful printed advertising. Large-format printing is experiencing strong growth, and by working with the right professionals you can find solutions tailored to every need.
Resolve your sports signage needs with the best quality. Contact our specialists at Artyplan.
