When we move through streets and roads, we see many branded vehicles. This allows us to identify a brand or service and often find a contact method to reach them.
Branding your company’s vehicle fleet is one of the most cost-effective advertising investments, as constant movement ensures continuous brand exposure.
Why brand your vehicles?
Vehicle branding is a reliable way to achieve constant visibility for your business. It facilitates communication with potential clients and reaches a broad audience beyond other less accessible advertising channels.
For this reason, vehicle fleet branding offers significant advantages across different areas:
- Branding: Corporate vehicles act as an extension of your business. In addition to displaying company details, they communicate your services and value proposition.
- Direct marketing: Vehicles can achieve a higher number of visual impressions than many static advertising formats.
- Brand visibility: Reinforces brand recall through strong and consistent visual impact.
- Return on investment: Branding protects the vehicle surface and reduces wear over time. It also allows you to update your message when needed.
- Fast on-site installation: The application of self-adhesive vinyl (printed graphic film) can be carried out quickly, minimising downtime.
- Residual value: Using vinyl for vehicle branding helps maintain the vehicle’s value for future resale.
Which parts of a vehicle can be branded?
There are regulations that restrict the placement of vinyl or stickers on certain areas of vehicles.
Printed vinyl specifically approved for vehicles can only be applied to certain window areas.
Typically, only rear windows can be covered. Vinyl cannot be applied to mandatory signalling elements.
If the project does not comply with current regulations, the vehicle will not pass inspection.
Types of vinyl for vehicle branding
Vehicle fleet branding can be carried out using two main types:
- Cut vinyl: Suitable for logos or simple messages. It is more limited in design, as it is based on shapes, letters or solid colours.
- Printed vinyl: Allows full customisation, as all graphic elements and designs can be printed without limitation.
In both cases, the result offers high definition. For vehicle windows, perforated vinyl is typically used, allowing visibility from the inside without compromising the external design.
Artyplan, professionals in vehicle branding
At Artyplan, we manage your vehicle fleet branding project from design to execution, helping your business connect with potential clients. We support you in creating an effective marketing strategy with high return on investment and optimised costs.
