The print production of eco-friendly POS materials (POSM) has become a well-established trend. Are you aware that advertising at the point of sale plays a key role in driving in-store purchases?
Today, purchasing decisions are strongly influenced by advertising elements. In addition to creativity and design, format, location, price and promotional product all shape customer response.
Sustainability is increasingly valued by consumers. When businesses use sustainable materials in their POS materials, they reinforce this commitment and are more positively perceived by their audience.
Types of POS materials
The range of formats and applications for point-of-sale advertising is extensive, with many solutions now developed using sustainable materials. The most commonly used POS materials include:
- Display units: Designed to promote sales through marketing actions.
- Cubes: One of the most widely used display solutions due to their strong visual impact and adaptability to different uses and retail environments.
- Header boards: Positioned at the top of display units, they maximise communication with the customer and aim to drive sales through clear messaging.
- Boxes and containers: Used both for product storage and as display elements within commercial spaces.
- Product stands: Designed to showcase products in an attractive and accessible way.
- Hanging signs: Signage produced in various materials and installed across different areas of a retail space.
- Displays: A classic yet effective advertising format that helps reinforce brand presence and long-term recall.
- Totems: Vertical structures designed to deliver strong visual impact.
Eco-friendly POS materials
Growing environmental awareness—both socially and within businesses—has driven the development of new materials and processes that enable more sustainable POS materials production.
Cardboard has increasingly replaced plastics and similar materials in many applications. In addition, many companies are going a step further by using recycled materials or responsibly sourced fibres such as FSC-certified paper and board.
In parallel, recycled plastics are also used in certain applications. These materials can be recovered and reprocessed after disposal in appropriate recycling systems.
Whenever possible, choosing cardboard is often the most sustainable option. It is a responsible choice for both your brand and the environment.
Why choose eco-friendly POS materials?
Today, opting for sustainable POS materials printing is not only a responsible decision but also a strategic one. Its commercial importance at the point of sale is undeniable, and like any advertising medium, it contributes to building a positive and emotionally engaging brand image.
If your promotional materials do not reflect sustainable values, they may create a disconnect with your audience. On the other hand, using cardboard or sustainable materials helps your brand connect positively with customers.
In addition to being recognised as an environmentally responsible company, you can access new market opportunities that value sustainable production and materials.
Cardboard, for example, offers great versatility and functionality. It is lightweight, foldable and easy to transport. It is also cost-effective, making it an efficient alternative for many applications.
Ultimately, consistency, environmental commitment, versatility and cost efficiency make eco-friendly POS materials a strong strategic choice for your business.
Artyplan, specialists at your service
At Artyplan, we support your business with expert advice on print production for eco-friendly POS materials.
We help you select the most suitable materials, formats and solutions based on your objectives.
Our team combines experience, innovation and sustainability to deliver effective visual communication at the point of sale.
