Ignasi Pietx i Rusiñol

Ignasi Pietx i Rusiñol

Chief Executive Officer (CEO) of Artyplan

WHO AM I?

I am the CEO of Artyplan, and I have spent more than three decades driving the company’s evolution within the fields of graphic production, printing, and visual communication for businesses. My career combines industrial expertise, deep retail knowledge, and executive leadership experience, with a strong focus on innovation, competitiveness, and the sustainable growth of organizations.

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PROFESSIONAL BACKGROUND

I have served as CEO of Artyplan since 1993 and hold a degree in Economics. Throughout my career, I have actively participated in leading business organizations, serving as President of Comertia, member of the Board of Trustees of FemCAT, member of the Cercle d’Economia, and board member of C4T Tourism Business & Planning.

This experience allows me to analyze and reflect on the evolution, function, and role of the graphic industry in society from a broad perspective, encompassing family business, retail, markets, talent, innovation, and the relationship between industry and territory.

  • Business Strategy
  • Retail
  • Family Business
  • Graphic Production
  • Visual Communication
  • Innovation
  • Sustainability

MY ROLE AT ARTYPLAN

At Artyplan, I define the company’s strategic direction and work to strengthen its position as a comprehensive graphic production partner for brands, businesses, and agencies. My role is to connect market needs with a value proposition built on production capabilities, quality, service, sustainability, and tailored solutions that support our clients in achieving their objectives.

With this vision, Artyplan partners with companies and institutions as part of their value chain, supporting campaigns, point-of-sale communications, events, trade shows, retail, and visual communication projects with a professional, results-oriented approach.

WHAT DO I WRITE ABOUT?

The articles I contribute to this blog provide a strategic perspective on the evolution of the graphic industry, the transformation of retail, the challenges facing family businesses, corporate competitiveness, and the role of visual communication in an increasingly demanding market.

I share insights on trends, innovation, sustainability, B2B service, and business management, drawing on my experience leading an industrial company closely connected to the retail and communications sectors.