Seven out of ten purchasing decisions in the FMCG sector are made inside the store, while private-label brands already account for 49% of market share by value in Spain, according to consumer shopper studies. In other words, your product wins or loses the sale when the customer is standing in front of the shelf, comparing it with lower-priced private-label alternatives. This is where point-of-sale communication works for you: in-store advertising increases sales by an average of 19%. A well-produced box-pallet display, installed in the agreed location and ready on the day the promotion begins, is not a marketing expense: it is your brand’s final salesperson.
| Material | Uso en el canal | Lo que aportamos |
|---|---|---|
| Box-palets | Promociones de alta rotación en supermercado e hipermercado | Cartón de alta resistencia, montaje rápido, reposición en palet |
| Expositores de suelo y cabeceras | Lanzamientos y campañas de temporada | Diseño estructural propio y prototipo antes de producir |
| Cartelería y stoppers | Señalización de oferta y precio en el lineal | Tiradas por tienda con impresión bajo demanda |
| Vinilos y gráfica de tienda | Escaparates, neveras, suelos y espacios promocionales | Impresión HP Latex e instalación profesional incluida |
| Material para ferias del sector | Alimentaria, Gourmets y eventos del canal | Producción, montaje y reposición exprés durante el evento |
Nestlé, Estrella Damm, Grupo Bimbo, ALDI, Grupo Pascual, Caprabo and Ametller Origen are among the brands and retailers that have entrusted their graphic production to Artyplan.
“In the FMCG sector, the promotional calendar does not wait: if the material is not installed on the day the campaign launches, the promotion has already failed. Our job is to ensure that the brand never has to worry about it.”
Strategic Marketing and Business Development Director
7/10
Purchasing decisions are made in-store (Spanish shopper studies)
Average increase in sales generated by in-store communication
1965
More than 60 years producing for FMCG brands
Private-label market share by value in Spain: the retail shelf must be defended
Production and warehousing capacity to handle campaign peaks
FSC®
Certified cardboard and VOC-free inks (Green Print)
Artyplan has produced and installed POS displays, box-pallet displays, display units and signage for food and beverage brands since 1965. It has its own production facilities in Barcelona and Madrid, nationwide coverage and an in-house installation service. Brands such as Nestlé, Estrella Damm, Grupo Bimbo and Grupo Pascual have entrusted their campaigns to Artyplan.
Yes. On-demand production, store-by-store picking and coordinated installation allow every point of sale included in the campaign to launch the promotion on the agreed date.
It depends on the objective: box-pallet displays highlight high-turnover promotions; floor-standing displays and gondola-end displays work well for launches; and signage and shelf stoppers highlight offers and prices on the shelf. Artyplan recommends the most suitable format according to the product, sales channel and budget.
Yes. Through its Green Print commitment, Artyplan produces materials using FSC®-certified cardboard and inks without volatile organic compounds (VOCs), supported by ISO 9001 and ISO 14001 certifications. These are benefits that the brand itself can incorporate into its communications.
Yes. Artyplan produces, installs and replaces graphics for exhibition stands and events at Fira de Barcelona —home of Alimentaria—, IFEMA and venues throughout Spain.