Sergio Triguero
Strategic Marketing and Business Development Director
WHO AM I?
I am the Strategic Marketing and Business Development Director at Artyplan. I have spent more than 20 years working with brands and agencies to ensure their campaigns reach the point of sale with the quality, timing, and consistency that businesses demand. My role is to understand our clients’ operational challenges and translate them into graphic production solutions that truly work on a national scale.
PROFESSIONAL BACKGROUND
With more than 20 years of experience in B2B marketing, trade marketing, and key account management within the graphic production and point-of-sale services industry, I have worked with leading brands in retail, food, pharmaceuticals, cosmetics, hospitality, and events. Throughout my career, I have developed solutions that combine production, logistics, and commercial activation on a national scale.
- Trade Marketing
- Graphic Production
- Point of sale
- Key Account Management
- B2B Marketing
- National Campaigns
MY ROLE AT ARTYPLAN
At Artyplan, I lead marketing strategy and business development. My role is to understand the operational challenges faced by brands and agencies—multi-material campaigns, critical deadlines, nationwide distribution—and position Artyplan as a single, integrated graphic production partner.
I work to help our clients reduce complexity, gain greater control, and execute their campaigns with confidence across all their points of sale.
WHAT DO I WRITE ABOUT?
The articles on this blog reflect my practical perspective on graphic production, point-of-sale communication, and the efficient management of campaigns for brands with physical distribution networks. I share what works—and what doesn’t—when dealing with high volumes, critical deadlines, and the need to deliver consistent results across all channels.
