If you are thinking about promoting your company, it is important to consider the advertising banner format. It is an effective way to communicate outdoors and reach a large audience. Below, we explain what you should take into account to carry out this strategy correctly.
How to Prepare a File for Printing Advertising Banners
This is the first and most important step when sending advertising banners to print. To begin with, it is essential to consider the resolution of the images, as well as their format, bleed and other technical requirements.
Bear in mind that the larger the print, the higher the file resolution should be to prevent the final result from appearing blurred or pixelated. Ideally, at least 300 dpi should be used for colour printing.
You should also make sure that the safe areas around the text are wide enough and that the typeface is large and clear enough to be easily read from a distance.
Characteristics of an Advertising Banner
The main advantage of using banners as a promotional medium is their high durability, making them ideal for long-term campaigns. They are also very easy to install and remove because they do not need to be glued to the surface.
In addition, they allow you to communicate a clear, direct and attractive message aimed at the audience you want to reach.
Materials Used for Advertising Banners
If you are looking for a sustainable option, there are materials and inks with a low environmental footprint. In our article on eco-friendly banners, we explain the different materials available on the market.
Below are some of the most common materials used to manufacture advertising banners:
- PVC is a plastic material that provides excellent print quality. Advertising banners made from this material stand out for the quality of their finish.
- Micro-perforated polyester fibre allows air to pass through its pores. These advertising banners are ideal for outdoor use, as they can withstand extreme temperatures and strong gusts of wind without tearing.
Other aspects should also be taken into account, such as the fixing system —with or without eyelets, with sleeves, etc.— and whether perimeter reinforcement is required for larger banners.
Types of Advertising Banners
Before planning the final printing of your advertising banner, it is essential to understand the different types of banners available on the market. The most common are:
- Frontlight or Frontlit. A white banner with a glossy finish designed for front lighting. It is one of the most popular options on the market due to its price, good print quality and durability. It is ideal for trade fairs, events and festivals, both indoors and outdoors.
- Backlight or Backlit. Designed for backlighting and suitable for both indoor and outdoor use. These banners are placed on light boxes or illuminated surfaces and are an excellent choice for night-time advertising.
- Blackout. These banners feature an internal black layer that prevents images from showing through. This creates a completely opaque, more detailed and visually striking finish. They can be used for double-sided outdoor advertising.
- Mesh. This type of banner is designed for outdoor spaces and areas exposed to strong winds. Its perforated fabric allows air to pass through.
If You Need Help, Trust Artyplan
Artyplan specialises in all types of printing services, with a production model that adapts to your needs.
Our specialist advisers are always available to help you. We can advise you on which advertising banner is best suited to your campaign, how the design should be prepared and what specifications the print-ready file should meet.
