What is a photocall? How should you set one up to attract attention and engage guests at an event? Below, we outline the key factors to create an effective photocall.
How to choose the right photocall
For many years, photocalls have been a common feature at events. They provide a dedicated space where guests can take photos with props or themed backgrounds. Below are some key aspects to consider:
Where should it be placed?
The photocall or pop-up (metal structure with printed graphic) should be located at the event entrance to ensure maximum visibility. It can also be installed outdoors, but in locations such as beaches, external conditions must be taken into account.
Choose appropriate and realistic props
Consider your audience profile. Select props that your guests can relate to and that create an enjoyable experience. There are many visual concepts available, so explore different options to find the most suitable one.
Creative themes can range from films and historical periods to TV series, but they should always align with the event’s concept.
Boost your social media visibility
If your business is organising the event, include your website or social media handles in the printed design. This allows attendees to tag your business when sharing content, increasing visibility and engagement. It can also serve as a shared image repository for event photos.
Consider the dimensions
It is essential to define the correct size of the photocall based on the available space. Common dimensions include 3 × 2 metres, 3 × 3 metres and 3 × 5 metres.
Choose the right background
If you are using a printed backdrop, select a wall or rear structure that supports it effectively. Consider a creative design aligned with the event theme. Ensure it integrates well with pop-up structures or image walls.
You do not need to be an expert to create a successful photocall. With professional support, your business can achieve a high-quality result for any event. One key aspect is ensuring that attendees clearly understand what the photocall is and are encouraged to participate.
In conclusion, a photocall can become the focal point of an event. Make it available to all guests and ensure it is well planned by following these key recommendations.
