Artyplan collaborates with the Fem-ho V campaign led by McCann
Artyplan collaborates with the Fem-ho V campaign, promoted by the agency McCann.
This campaign is shared through WhatsApp and email, creating a chain of support between consumers, producers and service providers—bringing everyone together.
The “V” is more than just a letter. It represents key values: determination, courage, vision and truth. It symbolises the belief that, no matter how many times we fall, we can always stand up again. It is the message that encourages us to move forward together and overcome challenges.
The “V” also represents the shape that economic recovery can take if society commits collectively. An economy where community, sustainability and quality of life play a renewed role.
This is a collective and cross-sector message aimed at preventing an economic impact similar to that experienced in public health, helping us move beyond the crisis.
Public administrations, institutions, businesses, self-employed professionals, employees and consumers—together, we can ensure that the “V” is not just a letter, but the shape of our economic recovery.
