Artyplan collaborates on the Fem-ho V campaign, promoted by the McCann agency.
The campaign will be shared through WhatsApp and email, creating a chain of support among consumers, producers, service providers… everyone working together.
The V is not just a letter. It is the initial of great values: Willpower, Courage, Victory, Vision, Truth… The V reminds us that no matter how many times we fall, we can always get back up. It tells us: “Come on! We’ll get through this.” The V can also represent the shape of economic recovery if society as a whole commits to it. An economy in which Neighbourhood, Green values and Life take on a new role.
It is a cross-cutting and collective message aimed at preventing the economy from suffering an impact as severe as the one experienced by public health and helping us leave the crisis behind.
Public administrations, institutions, business owners, self-employed professionals, employees and consumers: together, we can make sure that the V is not just a letter, but the shape we want our economic recovery to take.
